On Friday, AdAge published a story about the licensing of another imaginary energy drink, Booty Sweat, as a tie-in for this summer's Ben Stiller movie Tropic Thunder. The article included a report…   Read Story »

As a marketing stunt for the Ben Stiller comedy Tropic Thunder, Paramount has licensed a fake energy drink that appears in the movie, Booty Sweat, to go into actual production. Reports…   Read Story »