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An on-line dating website for homosexual men attempted to purchase advertising during the Super Bowl, whatever that is, which is airing this year on CBS. The network considered running the ad, but eventually turned mancrunch.com’s request down (if “request” is really the right word for a business transaction worth millions of dollars). It is an OUTRAGE! MAYBE! BUT ALSO MAYBE NOT! From the HuffingtonPost:
CBS has rejected an ad from gay dating site ManCrunch, telling the site that the ad “is not within the Network’s Broadcast Standards for Super Bowl Sunday.” James Hibberd reports at The Live Feed.
CBS released the following statement:
“After reviewing the ad – which is entirely commercial in nature – our Standards and Practices department decided not to accept this particular spot. As always, we are open to working with the client on alternative submissions.”
Hibberd reports that CBS believed ManCrunch was trying to generate free publicity by submitting an ad that was likely to be rejected.
OK, well, a few things about this:
First of all, relax, CBS. Either take the company’s millions of dollars or don’t, but there is no reason for you to act the DIVA with all this talk of free publicity stunts. I’m also pretty sure that the founders and customers of mancrunch.com have paid a hefty price multiple times over for any publicity they get through the systematic and legislated persecution of homosexuality. So again, relax. And shut up.
On the other hand, what on Earth is this ad?! (Via WarmingGlow):
Maybe CBS decided not to air the ad NOT because they were concerned with upsetting their more conservative viewers, but because they have a strict Anti-Self-Loathing policy. I mean, this ad is borderline homophobic. This ad’s catchprhase is “It is hilarious and gross when guys kiss each other and it makes your friends deeply uncomfortable. Mancrunch.” I would be first in line to picket outside CBS headquarters post a photo gallery of people picketing outside CBS headquarters in response to this moral outrage, but this ad is just lame.
A rare miss, mancrunch.com.
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“A rare miss” is the new “so hot right now”.
I don’t think Mancrunch understands men at all. Who goes to a SuperBowl party wearing the jerseys of teams that are not in the SuperBowl? They nailed the random street signs all over the walls though. Totally a thing guys do.
“NO ENTRY”
“THIS EQUIPMENT STARTS AND STOPS AUTOMATICALLY” (..?)
And the Stop here sign, pointing at the couch? Mixed signals…
“[STOP GOING DOWN]“(?)
Okay maybe the street signs aren’t random…
ESPECIALLY BECAUSE THE CORNERBACK FOR THE SAINTS IS NAMED “RANDALL GAY”
Talk about missing some low-hanging fruit
(…)
Thank you, homosexuals, for continuing to perpetuate negative stereotypes about the nature of homosexuality.
At least this commercial helps show the world gays are not all well groomed and good looking
Who needs a commercial when I’m the walking example of that!
THIS IS WHY WE CAN’T HAVE NICE THINGS!
Since when do they turn Mad TV sketches into commercials?
http://www.youtube.com/watch?v=yDsHvq6juEY
Well, to be fair, Apple started it.
Quick fix: Slap a NOM label on it and resubmit. Presto!
I more offended by the black guy eating the chicken wing than I am by the guys kissing.
As a man, the idea of being ‘crunched’ — regardless of whether it’s by someone of the same or opposite sex — not at all appealing.
Though CBS seems okay with airing the Tim Tebow holier-than-thou pro-life anti-abortion ad that some right-wing Christian group is fronting the money for – nice.
You forgot to mention that Tim Tebow is Jesus. I would give air time to Jesus too. He didn’t wear pants or shoes and rocked a beard. These are the things society has told I cannot do for too long! Tell them I’m normal, Tim.
I thought the Tebow ad was about Lady Gaga?
On that note, I’m going back in the closet now.
I’m confused. They let NAMBLA advertise on the Super Bowl last year… And there was no controversy over that. So, what’s the problem?
This ad is just illogical. Gay people aren’t that ugly nor do we like football. Oh wait…was that the point, mancrunch.com? Just kidding, I know there was no point. I’m going to find my next closeted boyfriend on mancrunch.com. See the power of advertising.
looks fake and gay
Football is already gay enough without the ManCrunch ads.
now THATS a tight end!
What’s the complaint? Do they try to get married in the sequel?
What exactly is a man crunch? A sex thing? We’ll never know.
I’m trying to think of something funny to communicate how not really offended or surprised i am…but I just find myself wondering…is it free?
I do not understand why no one can ever find homosexuals to portray homosexuals.
What did you expect mancrunch.com to do on such short notice after CBS flat-rejected their original ad, 30 second still frame of Visanthe Shiancoe’s dong.
This ad is for “straight” guys.
“We obviously know that none of you are homosexuals, so look at how DudeGuy we are! But of course, if you are interested, it’s okay. But we know you’re not gay. But if you are, we’re just sayin’…ROO ROO ROO! MANLY!”
” I wanna kiss this guy, I really, really, really, wanna kiss this guy!”
Seriously, is that a real song?
It’s by Jimi Hendrix, I think.
I tried Shazaming it and my iPhone called me the “F” word (Not Fuck)
I don’t know if it’s a real song, but I do know that I will have it stuck in my head now for at least a week.
That ad is pretty terrible. However the Tim Tebow pro-life one they actually are airing has a pretty bad catchphrase too. It goes, “Don’t get an abortion because your baby could turn out to be a great football star”. A totally realistic reason why you should not get an abortion.
I have to say, this is pretty smart. They don’t have to spend a dime on advertising (probably knowing CBS would reject it) and I’m sure it’ll get a lot of airplay on CNN, etc. because of the rejection. Old Don Draper would give his approval.
Let’s not bring Don into this.
They’re not even really kissing! Come on, son.
“Dude, wanna come over and catch the big game? No homo.”
Well Lyle, you used the words “hot” and “new” in the same comment, so you really only have yourself to blame for that spam reply.