The above is an Australian market ad for KFC that has gotten the company into some trouble this week for obvious reasons, namely the fact that it is super racist. But, while the company has since pulled the ad from circulation and apologized to anyone whom the ad may have offended, a spokesperson also gave a mild defense of the ad’s supposedly benign humor. From news.com.au (via arbroath):

It is a light-hearted reference to the West Indian cricket team. The ad was reproduced online in the US without KFC’s permission, where we are told a culturally-based stereotype exists, leading to the incorrect assertion of racism. We unequivocally condemn discrimination of any type and have a proud history as one of the world’s leading employers for diversity.

OK, well, a couple of things about that. For one, I don’t think that the assertion of racism is because of how the ad was reproduced on-line without permission. I think the assertion of racism is because of how the ad is racist. I’m also surprised that someone had to tell the Australian branch of KFC that America has culturally-based stereotypes. For one thing, ah-no-ah-duh. Everyone knows that. And for two thing, SO DOES AUSTRALIA. They are the fucking racist-ist. So just relax with the kettle calling, Potstralia.

But I would actually be kind of sensitive to this argument. Like, I don’t know anything about cricket, or the inter-team cricket rivalries. Maybe this was just a light-hearted reference to the West Indian cricket team. Except that tipster Ben dug up this KFC ad for the Korean market from TWO YEARS AGO:

And which cricket team is this a light-hearted reference to? Your honor, I rest my case.

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Comments (121)
  1. I don’t know what the big deal is, whenever all the Italian people won’t sit down at Yankees games, I just pull out a bag of bronzer and house music CDs and they shut up real quick.

  2. Is this more offensive than the double down chicken? …probably not…..

  3. Asian’s doing magic, another case of racial stereotype…

  4. Cook’s Chicken.

  5. That first commercial doesn’t look like an awkward situation. It looks like so much fun! I would have joined in singing and asked if I could borrow someone’s drum. Cricket party!

  6. That Korean commercial is for Kyochon Chicken, which is not associated with KFC. OR DO ALL CHICKEN PLACES LOOK THE SAME TO YOU? Racist.

    • Maybe it’s not racist, and we’re just projecting our white guilt onto KFC (guess who paid attention to the Avatar discussion)? Like, maybe whenever white people see a chicken commercial, we immediately search for a black dude. And if its all just familiar paste-y people, we sigh and go “whoo, I can satisfy my hunger AND my social consciousness.” Maybe there were open auditions, and those black people were the BEST and acting like they LOVE CHICKEN. Buuuuut, it was probably racist. There’s a huge crowd of joyous, enthusiastic people, and that lone white dude (with zero explanation) is just MISERABLE. “You know what I hate most about the West Indian cricket team? Their WINNING SMILES. Thank god I brought this chicken along, so as to deflect their happiness.” On the other hand, the Korean commercial is awesome. Still totally racist, but an asian dude with funky hair materializing chicken at will? I can’t condemn something so desirable.

      • The explanation is that right now the West Indian cricket team is touring Australia in a series of matches (some of which last for days!) that began in November and will end in February. This guy went to see the game and ended up in a part of the stadium surrounded by supporters of the other team. Don’t look at the color of the skin, look at the shirts.

  7. When I was in the West Indies, I was constantly amazed by how much chicken they ate. There are as many KFCs and Chefette’s (a clone of KFC) in Barbados as there are Tim Hortons in Ontario or Starbucks in Seattle.

    So… maybe it’s a racist advertisement specifically about *Caribbean* black people loving chicken, and not about all black people loving chicken.

    NB This does not make this any more okay.

    • When I lived in London I lived in Leytonstone where there was a huge West Indian population. There were so many fried chicken joints there and the customers were predominantly West Indians.

      The whole African American/fried chicken stereotype isn’t that well known outside the US either. This is much different to a blackface sketch if you ask me.

  8. I feel bad for the chickens. Not only are they killed, fried, and eaten, but then they get caught up in the middle of racist controversy.

  9. Why even make a race based advert in this day and age. It’s never going to sit well with everyone. Are KFC trying to be edgy. High-fives all round on that one guys.

  10. Does it not bother anyone else that this is a commercial about a bunch of African natives trying to eat a Korean man. I wish people would stop portraying all Africans as savages for gods sake, it seriously gets under my skin.

  11. To make matters worse, he put vinegar all over all that chicken for its “cleansing” powers.

  12. A YouTube commenter is trying to make the case that Caribbeans aren’t “African” because they are from the Caribbean? Huh? Please watch my racist commerical and comment.

  13. By the way, what this-”one of the world’s leading employers for diversity” – even supposed to mean? Like, other companies are into hiring black/native american people but we hire more black/native american people than even them? I guess you’re the racist KFC.

  14. Gabe’s just jealous that in Australia, no one has ever heard of being racist.

  15. Self-Chicken

  16. I’m more offended by the thought that people have actual fun at cricket matches. That sport makes baseball look like Death Race.

  17. Jeff dunham got a job as vp of marketing for kfc after his show wasn’t picked up. Ventrilochicken!

  18. Having lived in Europe I can honestly say that people in other countries often do not understand why we are so sensitive to race issues. These commercials would never get made in USA because of the reaction we are having right now. But I really do doubt there was any maliciously racist intent. Australians have less of an excuse due to their own racial issues and being part of the Anglosphere. Seriously I spent sooo much energy trying to explain to my Czech and Israeli friends that black face was SO not right and extremely offensive. They just shrug and wonder why you’re such a prissy wus. For the record these ARE racist in result but I am willing to give a little benefit of the doubt as to original intent. It’s hard to bellieve I know but people in other countries don’t pay too much attention to American cultural history.

    Oh and Czechs are racist as hell. . . against gyspies. They don’t even care if you know it.

    • Yeah, I know, right? Let’s all give European racists a little slack here guys. It’s not like they should have any historical awareness of colonialism or ethnic cleansing.

      • I’m not saying cut them slack for their racism. I’m saying that things which we find racist, they just don’t know or care about. I point out their racism towards gypsies: When we dress up as gyspies for halloween we don’t see any problem, we shouldn’t. We don’t mean any denegration, it’s all in good fun. For them putting on black face is the same thing. It’s still wrong to us, it IS insensitive but to assume they have to be aware of all our hang ups is just chauvanistic. Yeh, US may be the big dog but we are not as important to most people as we would like to think.

        Also, specific to Czech’s, they have been colonized and overrun for pretty much their whole history up until 1989, they’re still deailng with it now with Russian gangsters trying to take over resort towns. So they’ve got bigger fish to fry than being sensitive to what the large asshole countries have done in the past across the world. It was done to them.

  19. Let me make a case that this is entirely reactionary and misguided: First, it’s “racist” because it’s black people eating fried chicken, which is an entirely American stereotype. A country is not responsible for every other country’s (and to Americans, the only other country is America) stereotypes. If a US commercial shows a black man driving a semi, and in the country of Flimflam black people are stereotyped as all being truck drivers, does that commercial become racist? No. Further, the population of the West Indies is predominately dark-skinned people of African descent, so if 75% of the population is black, it stands to reason (if not actually occurring in practice) that 75% of any cricket game stadium will be filled with black fans. You can then round 75% to 100%. America isn’t even 75% Caucasian, but if you see a commercial that includes a sporting event (I’m thinking the Snuggie commercial here) with the stands full of white people, it’s certainly not racist toward white people; if anything, the opposite. This hubbub (bub) is all a weird form of liberal (sorry to use that word) isolationism, which at its core fails in the same way conservative isolationism fails: Understanding that the rest of the world is not America.

    Jeez, look at me type. Signed,
    Professor of Taking Blog Posts Too Seriously
    Department of Overthinking
    Pyrrhic University

    • You have some valid points. But I still think there’s a racist undertone. “Uh-oh. I’m surrounded by black people…. this ain’t good.” You know?
      And obviously the second commercial is super duper racist. Being eatn by savages in face paint? Right.

    • I think you have hit the nail on the head oh. and to be honest I’ve got to disagree with Gabe. If he knew anything about other cultures outside of America he would know this is not offensive. West Indies and Australia are rival cricket teams, that is the ‘awkward situation’ he is talking about, and the stereotype of chicken being eaten by black people is a predominately American thing. Then he calls Australia the ‘racist-ist’, portraying another stereotype. I never thought this site would succumb to ‘WE R AMERICUH EVERYONE ELSE FOLLOWS OUR CULTURE’ type of attitude. I’m really sad that it has.

      I’m going to watch self-potato again and forget this post ever happened. Ugh boots.

      • Oh yeah, but also the second one is very racist, DOY.

      • Oh, jawbz. No need to get downhearted. How would Americans know about cricket rivalries? Given our frame of reference, it’s no surprise it’s interpreted as racist. And. no. I don’t think Gabe thinks WE IZ AMURUKUH YALL ARE FOREIGNERS FOLLOW R CULTURE.

        • WHATEVER TREVOR!

        • “How would Americans know about cricket rivalries?” = How would Australians know about American cultural stereotypes.

          This ad was made for Australians for the Australian market, so the onus is on an outsider to look further into the context of the ad before passing judgement.

    • I think maybe you (and everyone) are missing the truly racist part of this ad: the white guy placates non-white crowd with some token gesture and claims it was “too easy.” So its more of a control issue. I would imagine any person from any culture with a history of ethnic cleansing, eradication, slavery, colonialism, etc would find this highly offensive. The use of chicken is beside the point.

      • I see your point, but I think you are looking too far into it. It is ‘too easy’ because the chicken is supposed to taste nice, because this is a fucking advert for KFC.

        If this was him sitting in an English/British cricket crowd there would be no problem because they have no history of ethnic cleansing, eradication, slavery, colonialism’. Oh no wait, Highland Clearances, The Covenanters, years upon years of killing ethnic groups such as Picts, the resentment of the ‘Asian boom’. Oh and look at Australia’s history, hundreds of years of culling the indigenous peoples of their country, sound familiar America? So you can’t use the argument that only you guys have a history of that.

      • Do you like chicken? I like chicken. I especially like chicken I don’t have to cook myself, because it’s easier.

        And seriously now, let’s consider this – what advertising company in their right mind would intentionally make a point of race? In this day and age?

      • I completely agree. Completely.

      • Just so people know, “too easy” is a slang phrase used constantly by Australians. I lived there for a while and if someone simply found a quarter on the ground they might say “too easy” or if everyone decides they all want to see the same movie they say “too easy”. It’s a exclamation meaning, “it’s all good” or “everything is going well!”

        • And I might point out that the West Indies and Australia are currently in the midst of a series of matches that began in November and will last until the end of February, so it’s actually about something happening in Australia right now. It’s cricket, jump into cricket.

        • Exactly. “Hey mate can you help me move this weekend” “Too easy”.
          Too easy can mean many things:
          - I could do that in my sleep im so awesome
          - Yes I can
          - Fuck you

          I mean, WTF? Ive never heard anything about black people and chicken so does that make me a bad person for not understanding everything about American culture? Well what about all you that are immediatly assuming that EVERYTHING is about America, when to me (an Australian obviously) this ad is based on a Cricket war between Australia and the West Indies. Not white Americans and African Americans.

          Sheesh people.

        • In reading everyone’s comments, I’m learning SO MUCH about Australian perspectives & cricket rivalries & chicken-chicken. I feel like I’m in a great discussion section at Videogum University. Keep it up, everyone. *slow clap*

    • I think some monsters are forgetting about this. Maybe you’re not, but I think it informs this post to the nth degree. Also, I don’t think Gabe is painting Australia as the ultimate bad guy here. It’s the ad agency that thought up, approved, and presented this ad to KFC, but eventually KFC had to sign off on it to be aired. The real bad guy is the spokesperson, making the real, REAL bad guy KFC.

      I rest my greasy case of chicken.

      • My friend, your point about racism is racist. If you wanted your country’s attitude toward race (or, you know, existing in society in general) defined by reality-show competition contestants, then America is a stank-ass slut who sings off key during a hastily-arranged marriage ceremony to a midget for money. Four jackasses will never inform anything about a country. Unless those jackasses are the Beatles! Amiright! High five!

        • I messed up posting my response. Cheers!

          • Dude! I totally typed a response, and then I finally figured out what you meant! “I think it informs this post to the nth degree,” refers to what’s-his-name’s frame of mind when he posted this! NOT informed us of Australian culture! WE ARE BREAKING DOWN BARRIERS NOW! Meet me at the UN in 5.

          • Excellent. Oh, and while I have you, can you transfer me to the Italian ambassadors office, [Italian accent] because I like to make the prank phone call.


          • Whosa callin’ Mario?

            RACISM SOLVED. GOOD WORK EVERYONE.

    • I’m agreeing with this guy. Relax, chicken is delicious and cricket…who knows?!

  20. This is essentially a preview of what would have been Season 2 of Jeff Dunham.

  21. OK, I see where you all are coming from, but can we assume the “black people love fried chicken” stereotype is American? I mean, its so weird too, for starters. Just as a side note. Because most people love fried chicken, no matter their race.

    So then the racist part is supposed to be that the white guy is so uncomfortable surrounded by black people, but I don’t think that’s the point. It seems to me that he is a non-native fan of a particular cricket team, and so he feels left out culturally, and needs an icebreaker. Understandable. I don’t think that’s so bad.

    And the black people are nice and having a good time. It’s not like they are rioting and he appeases them with fried chicken. “Too easy,” at the end is a little weird but it’s not that racist.

    • Understandable but the second commercial is racist on so many levels I dont know how that one can be refuted.

    • It’s not awkward that he is a non-native supporter of the team, it is that he is a supporter of the other team. The fact that they are of a different ethnicity is really not the point.

      And obviously the second commercial is completely racist.

  22. Are all Australians as cute as the racists KFC guy? I’d be in an awkward situation with him any day.

  23. I’m just troubled by Australia’s refusal to acknowledge anything as racist, seeing as they have their own group of black people they are oppressing right now. They are so obsessed with context, as if that is an excuse. If tomorrow an American company made a commercial about how all Australian Aboriginals are alcoholic child abusers or whatever, that would be racist, and we would not be able to hide behind an excuse that “well, we don’t have a history of oppressing Australian Aboriginals.” That’s not the point, which Australians seem to miss.

  24. It’s not considered racist here in Australia! Sure, sure, to you it might be some crazy chicken/racial segregation, but to us it’s like “Well hey, that’s awkward, he’s wearing his Australian jersey in the middle of a bunch of West Indies supporters (they’re all wearing the same colours, y’see), gee, that’d be awkward.” So he shares his food with them, so they can all get along and watch the cricket together, in a big, multicultural cricket loving tin-drum beat party! Yeah!

    Yes, it was stupid that the KFC man decided to pretend like he didn’t know about the whole fried chicken/black people stereotype, but he’s paid to cover his ass. However, we don’t associate fried chicken with black people in Australia, we associate fried chicken with delicious noms. If, perhaps, the crowd wasn’t all wearing the team colours, then maybe I’d be a little less sure on the issue.

    • My apologies for the gargantuan comment, but after the Hey Hey It’s Saturday/Blackface Fiasco, I’m pretty eager to pull the shards of Australia’s racial equality dignity from the mud.

      • It’s cool, I know Australia has had a few of these moment recently. But even before all of the fried chicken nonsense, there is some kind of implication that this white guy needs to calm down a bunch of rowdy black folk.

      • I believe you also call the Italians “wogs,” if I remember correctly.

        • They actually call themselves that AND they let us use their word. No “Thats our word!” stuff here.

        • It’s unwise to assume that if one person acts a certain way, the whole country will. The only people who use the term ‘wog’ these days are bogans, racist old people, and yes, Italian and Greek people who’ve grown up with the word as an identity thing. And please, I know we have a more-than-abhorrent background, but don’t stereotype all of us like that. I don’t want to grow up with that as a label.

    • You know, this whole fried chicken/black people stereotype? I’ve never heard of it! Ok, I don’t live in Australia, or America… but is it really that weird for the spokesperson to not know about it?

  25. At least someone’s employing diversity. It takes real guts to hire an idea instead of a person.

  26. Yeah, exactly my point. Substitute any other two groups with a similar history into that exact same commercial.

    Also, if anyone wants to enjoy another recent wonder in advertising there is this

  27. Keep fucking that chicken…racists.

  28. After reading all comments…I gotta say this is not racist. Jeff Dunham is still racist.

    Also, doesn’t EVERYONE love fried chicken?

  29. Is stereotyping Australians as racists jerks… racist? Because I’m really confused right now.

  30. Cultures been had colliding.

  31. Whoa… I never said that America is free of racism (or terrible television). I also don’t think Gabe ever genuinely equated the black-face contestants to the entire population of Australia. Point being: I keep talking about what Gabe meant, or what I read into his posts. That’s not my opinion, it’s what I think his is.

    Racism is hard. It’s harder than math. I for one am extremely happy that videogum has such an active international audience. It makes theses topics way more interesting.

    Here’s my point: duh, there are racist (and even sexist, homophobic, xenophobic, flatulophilic, etc.) Americans. Also duh, there are racist Australians (“Australians” can with replaced with any nationality at any time). This commercial happened to be Australian, and it also happens to be racist. That’s all there really is to it. There are so many layers of international/cultural context and intent at play here, someone is not going to end up liking that statement. That doesn’t mean it’s not true.

    • Ugh. Fail. This was supposed to be in response to oh.

    • Ooo, eproctolagniac is a much better word.

    • This ad is lazy, poorly made, stupid and ocker.

      But any perceived racism in this ad is unintentional. When the West Indies play in Australia their fans are loud and boisterous and usually take the atmosphere away from Aussie fans who are notably half-arsed in supporting their team. Australian fans can’t sing and wouldn’t know how to play the drums. This ad plays on that by the fan quietening the opposition down by giving them a tasty snack (which, believe me, has no cultural relevance in this country). It also plays on any sports fan being uncomfortable being sat in the middle of a section full of rival supporters, no matter what race they happen to be. The West Indian/Australian cricket rivalry is one of the most good natured of any rivalries in International sport in Austarlia. Especially compared to the racism which has developed between Australia and their other cricket rivals:

      http://www.independent.co.uk/sport/cricket/lehmann-charged-over-racist-comments-601964.html
      http://www.abc.net.au/news/stories/2008/01/07/2132696.htm
      http://news.bbc.co.uk/2/hi/asia-pacific/5383808.stm
      http://www.indianexpress.com/news/cricket-eases-tension-in-racist-australia/478847/

      That’s racism. No reason to cry about a pathetic ad. No reason at all.
      I know Australia is a racist country, I’ve lived here most of my life. I hear what people say everyday. I see how Aboriginals/Asian/Indians are treated. I remember in high school as my friends watched Russell Crowe in Romper Stomper and they all wanted to be skinheads the next day and kill “gooks”. I’ve sat stunned as my ex-girlfriend rattled off tripe about Indian cab-drivers. I’ve driven on rugby trips through poverty stricken Aboriginal towns which look like something out of WWII movies. Australia is disgusting and in denial about the extent of its racism. I wish Australians were as culturally sensitive as Americans when it came to race. But this good-natured, stupid ad which has been misunderstood and taken out of context in the US is not an example of Australian racism. It’s playing on the good-natured rivalry between the hopelessly unresourceful Australian cricket fan and the boisterous West Indian fans. That’s all there really is to it.

      These are examples of Australian racism:

      http://www.abc.net.au/news/stories/2009/06/11/2595960.htm
      http://jmm.aaa.net.au/articles/1175.htm
      http://www.news.com.au/entertainment/television/hey-hey-its-saturday-in-red-faces-racist-row/story-e6frfmyi-1225784048432
      http://www.australian-news.com.au/Cronulla_riots.htm
      http://www.smh.com.au/news/national/mob-violence-envelops-cronulla/2005/12/11/1134235936223.html
      http://www.greenleft.org.au/2007/700/36338
      http://www.guardian.co.uk/world/2009/aug/27/aborigines-un-racism-australia

      • Good response, but I think you’re accusing me of reading too much into the ad itself in the same way I think you’re reading something that doesn’t exist in my comment. I am personally not talking about Australia as a country. I am talking about the ad. It meets technical definitions of racist content, man. It’s not an American perception vs. Australian perception thing. Country histories aside (because, like I alluded, no country can claim that it has no racism or prejudice of some kind), this ad is racist in nature because, even though it’s not based on culturally relevant stereotypes, one race representation is doing something to another race representation. I’m sure there are people of different skin colors that are fans of both teams. This same ad would have avoided any of these race comparisons if they had made the effort to include the slightest bit of diversity on either side of the cricket match.

        Point being. The creators of the ad might have thought it was harmless and witty, the PR team for KFC might have thought the same thing. But it comes down to the fact that a joke between friends is harmless until someone outside of that culture hears it and is offended by it. Context is almost completely irrelevant. Glenn Becksters and Bill O’Reillyheads hate being politically correct because they think the libs don’t have a sense of humor. The problem is, racism (or any -ism), no matter how subtle or seemingly victimless, promotes oppression.

        I am very into social justice, so we can go round and round on this, but I’m sticking to my guns here. The ad is racist. Intent only matters in horseshoes and handbags.

        • I’m sorry if I went off on a spiel, i didn’t misread anything in your comment, I just wanted to make it clear that I wasn’t defending Australia as a whole as not being racist, but that I thought this ad itself certainly wasn’t racist. There are much better examples of Australian racism, that’s what I was trying to get across. I was defending myself against an argument which hadn’t arisen.

          In the end it is a horrible ad and another example of terrible Australian commercials. I’m glad its off the TV because it sucked and is annoying (like most commercials). You can rejoice that something you consider racist has been pulled from television while I can watch the cricket without being interrupted by idiocy. Problem solved!

  32. Oh I’ll just leave this here

    • My favourite part about this gif is the floating KFC basket. “Basketball, watermelon, and KFC. Those are three things. But only two hands! How can I artfully place all three in this gif!?”

  33. well, it’s not like australian kfc has to keep abreast of EVERY “culturally-based stereotype” in existence, but how about just the ones relating specifically to your product? like, the whole “black people like fried chicken” thing? i would think that would be important to note for anyone in the fried chicken business, especially one based out of america. and not to get all post-modern or anything, but does it matter if they really intended for it to be racist or not? shit just EFFECTS racism: dude is feeling awkward in a group of all black people and gives them fried chicken to ameliorate things? it’s not exactly a huge interpretive jump gabe (and all the other ‘reactionaries’) are making here, in my opinion.

    all i’m saying is: don’t act so innocent, australian kfc! it’s kind of your job to be aware of these things. surely someone must have pointed out the racism-ness of this ad before it made it onto the air? and if not, i’d say that’s something you should look into! into which you should look. KBYENOW.

    • Ad companies should def. be more aware of other countries stereotypes especially now their ads can be broadcast anywhere in the world through YouTube.

  34. Black people like fried chicken. It’s not racist, it’s true.

    • “Is this a bad thing? There is something wrong with you if you don’t like fried chicken and watermelon” – Dave Chappelle

  35. The ads are part of a series, though, and in the other ads the people being placated are white: noisty flatmates, inlaws. They are stupid, lazy ads (guys hate their inlaws!) but I agree with oh.

  36. i don’t even get how the situation is awkward? like being the only person of your race in a group is awkward. he should try being me for like, a day.

    • What’s supose to be awkward is being the only person supporting the away team. I’m from Portugal and I was only introduced to that black people/chicken stereotype a couple of years ago (by watching american tv).

  37. So is it racist? Or racist-racist?

  38. This ad is not racist.

  39. If you don’t like fried chicken and watermelon, somethings wrong with you motherfucker.
    Typed angrily to no one in particular.

  40. There are no mistakes in advertisements (no matter what medium). Everything that can be read into this commercial was designed long before it was cast and shot. Somewhere, in copy, are the exact descriptions of the man and the audience. They knew some people would notice the football aspects, and some the racist aspects. They knew some people would view this commercial negatively, so they bought ad time for this particular ad during specific, demographically researched programs, and showed different KFC commercials for other programs. This particular ad is not either racist or for football fans, it is both, yet not exclusively meant for one type of person. In that equation, however, they knew, in part, that this commercial would appeal to white racists, but if you like the commercial, it doesn’t necessarily mean you are a racist…just please be aware of what you are defending.
    Videogum is a humorous blog, so what I really want to say is: the fans were farting in the man’s face, but he only likes farts that smell like chicken, so he bought everybody chicken so he could smell chicken-scented farts. That’s your commercial.

  41. Koreans are magical, though. I don’t see what’s racist about that.

  42. Are you talking about East Koreans or West Koreans?

  43. OK, so, re-reading this article and all it’s posts (yeah, I have a lot of free time right now), I have to retract my previous statement. Here’s what I’ve decided:
    1) First video – not racist.
    2) Second video – racist but hilarious.
    3) Australians – probably racist?
    4) Point number 3 – definitely racist.
    5) Gabe – not racist or culturally insensitive, but a victim of his own occupation. Didn’t he just write an article explaining how the pressure to be quick, timely, and relevant sometimes prevents him from giving a subject its due? Admittedly, the “subject” is a chicken commercial, but remember: this is the blog that shut down Dunham! So maybe a little bit more background research would be nice before you tackle the issue of race.
    6) Me – guilty of everything I just criticized Gabe for. It’s a learning opportunity for everyone!

  44. I should just leave this alone, but Michael Cera won’t let me. Nobody is bothering the man or taunting him; no one is even looking at him. How is this awkward? How come he doesn’t eat the chicken with everybody else? Shouldn’t the cricket fan survival technique be for him to eat the chicken and be deliciously oblivious to his surroundings? Maybe he could taunt the fans not by the superior play of his team, but by the fact that he has chicken and he isn’t willing to share. Instead, the man is using the chicken as a baiting tool; he has no direct relation or interest in the chicken. There is no gustatory correlation between “protagonist” and product, which is strange for a food advertisement.

  45. Americans vote in a black president and suddenly everyone ELSE is racist :p
    How come two isolated “incidents” of racism towards Africans are broadcast in the US but not the current hostility towards the Indian community in Melbourne? Cause the former is interesting, that’s why. If you’re going to accuse Aussies of being racist at least get the ethnicity right.

    Agrees with Steve

  46. Ah, c’mon sons! No need to downvote me just because I don’t like the magnanimous Australian guy who gives free KFC chicken to the West Indians so they’ll stop making all that dang noise and he can enjoy the cricket match in peace!
    On the bright side, commenting on this post has replaced my need for cigarettes.

  47. Cricket is boring

  48. that second one isn’t racist, it just shows you how Korean people are magic and can summon KFC at a whim. because they’re whimsical.

  49. Ok I’m not going to really get into this I guess, other than to say I’m soooo sick of sites I love branding my whole country as the racism capital of the world. If this happened in America, or even England or somewhere else entirely, I seriously doubt it would have come AGAIN to a dig about the whole country. Yes, there is racism here, which is awful, but that exists everywhere, which is also awful. I didn’t know about the fried chicken/ watermelon / african americans thing until a few years ago, and I think as a general rule most people don’t know about it here. Yes there are controversial racial stereotypes in Australia that would not be put in a chicken ad, but don’t assume they are the same as yours. I have no interest in defending KFC’s stupid marketing decisions, I just wish it didn’t always have to be about how horrible and ignorant we all are.

  50. This is such bullshit. I’m Australian AND West Indian (born Bajan but migrated) and the ad didn’t even make a ripple with me when I saw it. In this country, that ad is not racist. The black people in Australia are mostly indigenous Australians (and more recently lots of very tall Sudanese). There are some West Indians, but not a lot – and there is no fried chicken loving stereotype to draw on. That ad is not even about a white guy being in a black crowd – it’s about an Aussie being in the middle of Windies supporters during the cricket, where a clear rivalry exists.

    I agree with Steve Sanders’ comments above – stop looking for drama where there isn’t any and focus on where the racism really exists.

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