For the past year, the Snuggie has reigned as the as-seen-on-TV household-item-that-suddenly-becomes clothing, but Snuggies are for cold weather, so that’s all about to change. Just in time for summer comes the wearable towel: the towel that you wear!:
Regular towels are so frustrating! My favorite part is when the lady puts on the towel so she can dry her baby while holding it, because I would totally be that lazy too. The Wearable Towel is missing the weird name and wizard look that made the Snuggie a pop culture sensation, but just as everyone already had a Snuggie (it’s called a sweater), I already have a wearable towel (it’s called a terry cloth robe.) Perfect!






























This is a secret plot by Obama to become emperor of America.
Toga? Tunics? Red, white and blue? We aren’t stupid, Barack Hussein.
I think it’s much more appropriate to imagine McCain pushing this wowel (that’s what I’m calling it and I think the reason should be obvious). If he had worn this during the debates, I think he would have won. I know he would have won.
I love the Toga for the Gentlemen concept… “so he doesn’t have to look like he’s wearing the pinafore my mother dressed me in until I was 6.”
All that over-the-shoulder business is so dumb. My mom made me one with simple Velcro and it’s the BEST.
Nice adhesive cups, though.
the velcro get all messed up in the wash and doesnt stick anymore also the velcro towel itself is not a towel its more like a after you dry of rap , with the wearabe towel you can dry up annd then cover up, and it unisex,
i love mine
Okay, I don’t know who you represent, but you are dead WRONG. The velcro works FINE after multiple washings and is ALSO unisex, and there is no reason in the WORLD why you can dry off with a wearable towel any better than you can dry off with a velcro towel.
I am upgrading the wearable towel to “DO NOT BUY.”
Also, are you related to Da Cake Eatur?
Where is that guy? He lends a certain panache to the comment sections which it is now palpably lacking.
The problem with this commercial is that the people in it are too good looking. At least with the Snuggie, they acknowledged that their target market did not consist of struggling actors, models, and extras from The HIlls, but rather people like me, who spend Saturday nights watching Jon and Kate Plus 8 marathons.
i understand what you are saying but i still think its a great product, i definitely see plus size women and men feeling comfortable in this towel and the snuggie just made normal people look stupid, getting trapped in a blanket.
Also, the towel product I want is a hat that approximates the head wrap thing you wimmin do. Despite growing up with a sister and living with female roommates, I’ve never been able to figure out how that is done.
It’s called a turban, dear. They were all the rage in the ’40s.

I used to date a girl who had a towel with velcro on it that she would wear around all the time.
It didn’t work out (the relationship. she worked out regularly, that was the least of our problems).
I now await the AutoTune remix. Internet, I’m giving you three hours.
But can you wear it to a soccer game?
We cheat.
Also, I thought this was from the Onion until the order screen came up. People like to spend a lot of time in towels apparently. . .
Also that link was in reply to talkingstove above . . . oops
So, togas are back, guys?
i love/hate the “robes are heavy and hot, and towels with fasteners? i think not” part.
first, i never really realized how FUCKING UNCOMFORTABLE robes seem to be, but, how is the wearable towel lighter and/or fresher? it’s the exact same thing, only armless. It’s a douchebag’s robe!
and second, they aren’t even saying anything against towels with fasteners (which are awesome), but everything sounds wrong and evil if you add an “i think not” after it. “a cure for cancer? i think not” see?
(i’m sorry but i’m a robe nerd and i get offended easily, leave me alone)
Was the flesh coloured bra really necessary?
I know, it’s like watching Showgirls on VH1 not that I have done that.
Yeah, for a half a second, I was thinking this was NSFW.
if the tunic-style wearable towel comes with the chick demonstrating its proper usage then i’m def buying infinity tunic-style wearable towels. she is SO fine.
Perfect for men to show off their nipples!
Why are they using stock news theme music for an ad for a towel?
if you dont wear red, white and blue towel you hate the troops
‘Perfect to wear around friends and family’. There are a lot of implications to that statement that i’m not entirely comfortable with.
“you wanna stay covered after being wet, but your towel just won’t let–” nice editing also.
Can’t you just cut arm holes in your towels and save the twenty dollars, or is that too hard?
Happy Towel Day everybody!
Whoever decided that it needed only one for one shoulder strap to be removed before being rendered instantly masculine is a genius. Also everyone looks like a Flintsones character at a swingers convention.
0:26 “It’s ultra-absorbent!” You know, like a diaper. That you wear. To your pool party.