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This Gateway 2000 commercial from 1994 raises more questions about the father/daughter relationship it portrays than eagerness to buy a Gateway computer:
Creepy! And what is she, 40? Is he buying her a change-of-life gadget? From the interaction with his daughter to his entrance into his amazing room full of PCs, this guy is exactly like a comic book villain. (Via The Daily What.)
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WHAT IS THIS I DON’T EVEN.
0:57 marks the turning point from 1950′s advertising to modern advertising.
Um…who signed off on this? You would think someone in advertisement department would say: “Let’s get someone a little less child molester-y to play the father.”
I think the metaphor here is that a Gateway computer = a man. So he arranges a marriage for his daughter and then takes off to the gay bar to frolic amongst the “hardware.” (Freudian ZING!)
I want to see the extended cut where she thanks him by telling him he can be her sweet daddy bear.
the porn music soundtrack is AMAZING.
Okay, so he has a room full of computers, but what’s that pink door lead to at the end of the room? Also, why does he fondle some of the computers as he walks through the room?
And I’m Casey Kasem, we’ll see you next week on American Desktop Hour!
so…at the end i was waiting and waiting for it to cut back to the daughter going “daddy? daddy? where are you?”
loved it.
this reminds me… Yesterday I saw a car that had a fresh looking “Intel inside” spoof bumper sticker. whoops.
Gateway computers, producers of Tron Porn!
She’s either 18 or 35. I can’t tell. And did she have to call him “Daddy” twice?
This looks like a scene out of The Wall.
I didn’t know the ’80s lasted until 1994! Also, ha, “mini desktop”, that thing is the size of a Mustang engine block.
True story, my daddy bought me a Gateway 2000 around 1994.