Photos
And I’m not going to give it away. Prepare to have your heart moved and your tears jerked as an elderly man shares his wisdom with a newborn in these times of “crisis.” It’s actually good. Then, just when you forget you’re even watching a commercial, you get snapped out by a familiar but inappropriate logo. Yuck:
At least it’s not Marlboro. (Via Adrants.)
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I guessed McDonalds, so I wasn’t far off.
me too. i was certain he was going to place a Big Mac bag in the baby’s bassinet. mmmmmmm.
I was guessing Trojan. So… This one is less inappropriate, at least.
At about thirty seconds in I actually thought, “Christ, this is probably a Coke ad.”
Wow, almost had me fooled. Uh, except for the Coca-Cola logo displayed prominently throughout. As soon as you see the billboard at 0:36 the cat’s outta the bag.
I didn’t even notice the billboard, I was too busy choking back the tears.
Yeah, when that guy’s on his deathbed, his happiest memories will be all the Coke he drank.
What an awful turn – I was legitimately moved by that commercial until the Coke reveal. Though like others, I was expecting worse. Maybe Sheinhardt Wig Company?
Since this was clearly a commercial, is there some company that would have made it all better? Timeless wisdom brought to you by Apple?
I get that companies are yucky but I’d rather watch this than an awful commercial. Just sayin’!
life is a complex experience filled with opportunities that you have to be willing to risk everything on. Our time on this earth is short, but has unlimited potential, and there is so much beauty around us, we would be selling ourselves short not to grasp at it.
Now drink this sugar water.
The Curious Case of the Benjamin Button Commercial
I just got chills of hatred all over my body.
What about this makes you want to drink Coke? Are they implying it’s the elixir of life?
Hasn’t Coke’s brand identity been wrapped in happiness for the last 30 years or more? Coke wants to associate itself with smiles and happiness. Oh no. They’re such dicks. As far as I can tell they got this guy to make this document and it happens to be a Coke commercial. I’m all for it. If they just had this commercial on a 24-7 loop I would probably turn it on to motivate myself every day. If we’re not disconnecting the value of a piece of art from the patronage that makes that art possible (and commercials, at this point, are art) then bing-bong, General Electric makes 30 Rock and Saturday Night Live. Noam Chomsky is still boring. Get a real job, hippies.
i’m surprised none of you suggested yet that you were expecting the old man to keel over in the hospital.
i wasn’t thinking that but i was thinking that you guys would have been thinking that.
the guy is 102 and was walking around and riding a bike? I hope I’m that mobile at 102!
I’m surprised he still has his feet, after drinking all that Coke gave him the ‘betes.
dia-beet-iss.
I was expecting some kind of anti-abortion ad actually…
the secret’s in the coke!
The happiest times in my life were all the diet coke I drank, so that’s not that far off.
When you apply for photography school most teachers tell you to leave pictures of old people and babies out of your portfolio, since it’s considered cliche. Old people always look wise and babies always look innocent. I’m going to call this new face of Coca Cola “Wise Innocence.”