Posted on Feb 18th, 2009 by Lindsay Robertson 4 Comments

Curbed LA captured this amusing viral marketing stunt for the much-anticipated (by me) Paul Rudd/Jason Segel comedy I Love You, Man. Peter Klaven is Paul’s character in the movie, and this billboard is up near Beverly and Robertson:

Curious LA residents who Google Peter Klaven are taken to his “official” site (with a better version of the photoshopped photo) and then to the I Love You, Man site. The Curbed folks already pointed out that the real Paul Rudd actually has a hairy chest, but I’ll point that out too. He does. Someone out there is running around LA bragging about being Paul Rudd’s yellow speedo body double.

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Comments (4)
  1. Fascist Baby  |   Posted on Feb 18th, 2009

    awwwwwwwwwwwwwwwwwwwwwwwwwwwwwwe-some
    he looks good in yellow

    Reply
  3. sarcasticmeow  |   Posted on Feb 18th, 2009

    Well, I just got a girl boner

    Reply
  4. wubdub  |   Posted on Feb 18th, 2009

    I didn’t realize Paul Rudd’s comedy was so big.

    Reply

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