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Gatorade was invented back in 1965, when I was just 47 years old. Since then it has maintained a consistent and memorable marketing message: that this drink is for high-performance athletes in need of exceptional rehydration. We learn from a very young age that Gatorade has the electrolytes that our bodies need in order to WIN. No one really talks about the fact that mostly Gatorade is just sugar, and that for every top athlete that drinks it there is some fat kid on the couch pushing his X-Box Live headset out of the way to get to that sweet sweet fuel. But the point is: when I think Gatorade, I think neon sweat pouring out of some sprinter’s face as he strains to reach the finish line. What I do not think of is some third-rate Monty Python spoof featuring Kevin Garnett in a suit of armor trying to pass a bridge guarded by the Jabawockeez with his retinue of sportsmares.
Have it your way, Gatorade. You will now be my drink of choice when I’m heading to the Renaissance Festival Parody Festival. But when it comes to my preparation for the Olympics, which is real, and which is INTENSE, I will choose a sports drink that treats itself with respect.
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That’s G.
And holy shit, is that just a head with legs dancing around? weird.
If anyone can explain to me why Jabawockeez are relevant other than the fact that they wear masks, won a dance show on MTV, and can pop AND lock, I would like to hear it.
Because the Jabbawockeez will lead us in the coming WWIII, which will mostly be fought in aggressive athletic breakdance battles. And therefore will have a large presence in the post war Robobama cabinet.
I’m guessing Lil’ Wayne’s unripened voiceover skills aren’t being utilized in this ad. And semi-interesting as they are, what is Gatorade’s obsession with The (or is it “Tha”) Jabawockeez?
Search For The Holy G.
insert (har!) your own joke here.
I hate myself for watching that commercial.
Wait. I don’t get it. They have G in their bota bag already.
I didn’t like it until I saw the little disembodied head, which made me laugh (and cringe)
When they broke out that dance, Kevin Garnett was confused for about 5 seconds.
But then he knew exactly what he had to do.
Exactly what he had to do to win.
Ok, this is not safe for work and barely safe for life, but it just proves that there are some Japanese filmmakers who look at this Gatorade commercial and think we’re decades behind when it comes to disturbing weirdness. Caveat emptor: http://www.youtube.com/watch?v=xxWXDP6Pfhk
No one will think less of you if you need to turn it off before it finishes. And if you think that having subtitles would explain this, you’d be wrong. I first became aware of this clip thanks to the tremendous Wholphin DVD series, one of my favorite things in the world. I’m already starting to feel a little guilty for posting this. What I like about it is that it understands that true shock has little to do with splatter and gore and more to do with presenting images that replicate our most bizarre and unsettling dreams. To this day, this film remains one of the oddest things I’ve seen in a lifetime of seeing odd things.
Like All Sport.