Well, the Phil Collins Cadbury gorilla is back.
Apparently Cadbury did the exact same thing with another commercial featuring trucks, where they just replaced the music. The Bonnie Tyler remix of the gorilla commercial was originally just a fan-generated mash-up but now it’s an official commercial in England, and the advertising agency claims it is “giving credit” to the mash up’s creator. On the one hand, this is an interesting new chapter in the internet-users-influencing-mainstream-content saga, and on the other hand, what does the mash up creator get credit for? Didn’t he just put new music over your ad? Which, now that we think of it, you really think that’s all it takes to make a new ad?
Roger Sterling: Well?
Don Draper: UNIMPRESSED.