The Today Show does weird shit every year for Halloween, but this year was extra-embarrassing, with the cast dressed up as fairy tale characters acting out an awkward, muddled story narrated by Matthew Broderick as product placement for his upcoming animated film, The Tale Of Despereaux. It kind of has to be seen to be believed. The weirdness ramps up at 1:08, and don’t miss the banter after the “play” or whatever:

I like it when Kathie Lee gets mad that she had to play a “Grandma Wolf” (?) with a gigantic ass instead of a pretty “ethnic JLo Cinderella” like Ann Curry. Thank GOD nobody is even trying to be “sexy” this year.

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Comments (6)
  1. UH OH YOUR ADULTS NOW!

  2. i was watching one of the morning shows today they were going into the crowd and the dude asked three i want to say 8 year old girls what they were dressed up. the answers, in this order were: (1) geisha, (2) cyber punk (when asked to explain, she cited william gibson as an influence), (3) french maid.

    what?

  3. did they really have to put a blue gumball on roker’s pelvis? was the costume incomplete without it? was he walking around and people were just not getting it, forcing him back to wardrobe to demand another fuzzy?

  4. I was in an improv group in my elementary school called Destination Imagination
    We were SIGNIFICANTLY better than this.

  5. Meredith totally killed it by asking everyone’s favorite fairy tale. Way to deviate from the topic at hand, Viera!

  6. This makes me embarrassed to be an American.

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