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Crest is looking for a new catchphrase for some reason. Because that’s what toothpaste is missing? MY TOOTHPASTE NEEDS MORE SIZZLE. So, if you’re a toothpaste company looking to hold an unnecessary contest to build buzz around your brand (of toothpaste, still talking about toothpaste), who do you get for your spokesperson? Wait, what? You get Emeril? Why do you get Emeril? Well, you are the boss, Mr. Paste. But that still doesn’t explain why you seemed to satisfy yourself with just one stilted take of Emeril barely hamming out his lines in front of a green screen. This thing is going on the front page of YouTube, guys. Act like it.
“We nailed it in one take, Mr. Legasse. Incredible. You’re a truly amazing performer.”
I was going to end this post in grand blog tradition with some catchphrases of my own but I couldn’t think up a single catchphrase. You know why? BECAUSE IT’S FUCKING TOOTHPASTE IS WHY.
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Like jizz in your mouth but also cleans the jizz from your mouth.
CA-CHING
on the new catch phase………..Brush then say SHA-AM.
I WAS WATCHING TV LAND AND SEEN YOU WERE LOOKING FOR A NEW CATCH PHRASE FOR THE TOOTHPASTE…..WHY NOT USE……….SHA-AM!!!
LEATRICE HENDRIX
241 BRIDGEWATER CIRCLE
BRUNSWICK GA 31525
7:04PM 10-01-08
POW!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!right in the kisser!
how about a down home white trash SKED-DANG!!!
DO THE SWOOSH SWOOOOOOOOOOOOOOSH Ahaaaaaaaaaa
My comment is I have my own catch phrase…”WABAM’ …..
son of a Bam!
I have a very private idea that includes a famous place in s.c. I need your approval and their’s to make this a truely remakable ad. Please contact me so I can put this place on the map! soooo coool. Thanks Mr. Bam & Crest
Robbie Schevlin