The folks at Burn Energy drink, owned by Coca Cola, are airing this commercial in (at least) Switzerland. If you’re “bad enough” you’ll notice a hidden frame (or two, film nerds) that they clearly want people to see after pausing it on the internet. I didn’t see it the first few times I watched, but now that I know what I’m looking for, it seems to linger on the screen like Gwyneth Paltrow’s head on the ninth viewing of Se7en. The frame is freezed after the jump.

It’s a pig’s butt. I don’t know why either:

Oops, I just fell for viral marketing again. I just really hope that there was a long meeting at the advertising agency over whether or not to use that black bar.