Is Darren Aronofsky making body wash commercials now, or is some young upstart commercial director (or advertising agency executive) trying to get us high on body wash? This new-ish Dove commercial played during all the big shows last night, and references Requiem For A Dream‘s unique style long before it takes it over the top with the pupil dilation.

A few years ago, Dateline did an hour-long story on Nigerian email scams that was a similar ripoff of Aronofsky’s style — could this have something to do with film school assignments? Here’s a clip from Requiem For A Dream that shows the movie’s influence.