Justin Timberlake will be producing a new reality game show for MTV called The Phone. It’s based on an existing Dutch TV show, but I don’t know if this will work in America:

Each episode will begin with two strategically placed cell phones ringing at opposite ends of a major metropolitan city. Once answered, a mysterious guide gives contestants five seconds to decide if they want to play the game.

If they accept, the competition begins, throwing the two contestants into an intense race, where they must communicate via cell phone to succeed.

The guide will also be communicating with the game players via cell phone, as a helicopter in the sky tracks their every move, exploit and error – with each failed task chipping away at the cash prize.

Ringing cellphones abandoned on city streets and helicopters in the sky? Even discounting the potential for mass panic, who exactly is going to pick up these cellphones, besides homeless people or kids, unless they’re clearly part of a TV show? If you see a ringing cellphone surrounded by cameramen in your city, pick it up and yell “No way Justin Timberlake!” That’ll teach him to try to do stuff.