Kotaku found this ad on Target’s website:

Put down that shoulder-mounted rocket launcher and get your mother something to show her that you love her/appreciate her letting you live in the basement.

So many problems with this. For one, I have the sense that people who play so much Grand Theft Auto that they lose their temporal bearings and forget about Mother’s Day are probably not huge users of target.com. This would have been a kind gesture from gamestop.com, or iwearsweatpantstowork.com. But this is still really smart. Thank you for the reminder. Mother’s Day is next Sunday, May 11th. Moms are the best, get it together.