Rick Haskins, VP of Marketing for the CW, tries to tell CNN with a straight face that OMFG, the acronym splashed on posters and billboards everywhere to advertise the new season of the CW’s Gossip Girl, is “open to interpretation” and means “an expression of surprise” and could, to some people, mean “Oh My Freaking Goodness.” Is he fucking kidding us? Here’s the video.

I like how CNN found it necessary to go around asking if people knew what it meant, and that everyone did except “two women in their 60′s.” Even if you don’t love Gossip Girl, you have to admit that ad campaign is pretty brilliant. They should just own it.