MTV has a new show beginning June 15 called Is She Really Going Out With Him? about “great” girls with “terrible” boyfriends. Trailer, you guys:
I can’t believe these beautiful, ambitious girls are putting up with these obnoxious losers! Oh wait, yes I can, because they have low self-esteem and this is all bullshit. I have to give it up to MTV, though. They are quickly becoming basic cable’s premiere source for douchebag-based humor reality programming, one of the fastest growing new genres.
But who does it appeal to exactly?
Obviously, shitty dudes are hilarious, and making fun of them is like shooting half-literate hair-gel fish in a cologne barrel. But if Ed Hardy having his own vintage of wine teaches us anything, it’s that there are so many of them that the ratings depend on them. Tools have to themselves be part of the audience for making fun of tools. Sort of like how only hipsters actually read LookAtThisFuckingHipster. Look At This Fucking Douchebag. Tools around the country are watching these shows and turning to their bedraggled, scared-they-can’t-find-anyone-better-for-some-reason girlfriends, punching them in the shoulder and saying, “See, dude, I’m not that bad.”
This guy knows what I’m talking about:
I’m not saying that you can’t feel better about yourself by watching these shows, or that you can’t take these caricatures of your ex-boyfriends to be comically entertaining specimens of human civilization’s spiraling decline, I’m just saying that if the tools are laughing too, and they are, then basically we all lose.
Again. Why are we always all losing so much? (Via WarmingGlow.)