A JK Livin’ formal menswear line. “One of the first things I had written down was ‘from the jungle to the opera,’” McConaughey told WWD of the line. More like JK LOVIN’ (as in I’M LOVIN’ IT).

Comments (8)
  1. Wait, that’s an actual quote? That is amazing. Gabe, you couldn’t write a better parody quote if you tried.

  2. “wear a shirt JK”

  3. From the Emporium to the Aerosmith concert.

  4. McConaughey picks out a leopard print tuxedo. “This,” he says, putting it back in his wardrobe, “this is what I design.”

  5. Jeans, t-shirts, and flannels? The genius of a fashion innovator like McConaughey is *limitless* (no offense to Bradley Cooper).

  6. That’s what I love about these active-inspired sportswear target audience members, man. I get older; they stay the same age…

  7. Oh man, I tried to go to the JK Livin’ store and the site is down. The demand for expensive, chill sweatshirts must be astronomical. Now I just want one even more!

  8. These chinos are all right all right all right.

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