As you know, Videogum is a huge supporter of the Kardashian family (Except for Kylie and Kendall Jenner. Those two Nightmare Monsters need to be locked in a dark library for a couple of hundred years. And yes, I know they are basically just children, and it is not our policy to make fun of children, but we are not making fun of them! They really would benefit from some quiet, solitude, and education!). They are American royalty and their show is so funny. Seriously, will you put down your NPR tote bag for two seconds and watch a couple episodes of Keeping Up with the Kardashians please? The museum of art will still be open when you’re finished. Don’t you want to know who hurt Bruce’s feelings over a styrofoam container of take out this week?! Anyway, one of the most important plot points during last season was whether or not the girls’ younger brother, Rob, would get his sock line ready in time. (In time for what is never clear.) Well, I don’t know if it was done in time but it is nevertheless done, it is called Arthur George, which is a pretty dope name for a bunch of socks, and it is now available for purchase at Neiman Marcus. CONGRATS, ROB! WHAT A TREMENDOUS WEIGHT MUST FEEL LIFTED FROM YOUR SHOULDERS! YOU LAUNCHED YOUR SOCK LINE BABY BRO! What do you think about socks? What would you call your sock line if your name was Rob? Please share your thoughts in the comments!

Comments (30)
  1. Umm, who wears socks anymore?

  2. Does he have any white ones with grey on the heel and toe? I’m a big consumer of those.

  3. I feel like he’s the “weird” Kardashian. He makes socks! Hhe’s never had his name on any reality show! His name doesn’t start with a “K,” even though he’s a middle child so it’s not like they hadn’t thought of it or had gotten bored with the theme, they just decided to take a break with him. He’s pretty much the Joaquin Phoenix of the Kardashians.

  4. $30 a pair at Neiman Marcus. Sofia Vergara is on the phone this morning getting to the bottom of why her crap is selling at Kmart.

    • Just another example of institutionalized racism in America.

    • I just bought something from Neiman Marcus (and no it was not socks), and one of my coworkers called it Needless Markups, which is apparently an old joke, but I had never heard it, and thought it was pretty funny.

      Anyway, Neiman Marcus sent me a shipping confirmation, then cancelled my order since the item was out of stock (again, it was not socks, although I’m sure these awesome socks will sell out any minute). So now I’m mad at Needless Markups – why would you send a shipping confirmation, and then cancel the order.

      Oh well, saved me some money I guess. Now I can buy a whole bunch of socks.

  5. Do they come in a can?

  6. The Sweet Smell of Sock-cess

  7. He finished them in time for CHRISTMAS!* Who wouldn’t want Kardashian socks under their tree?

    *I have no idea if this is the deadline they were worried about, since I have only seen one episode of this show, and it was not about socks.

  8. I’m Too Socksy

  9. Something cheap and flashy that men can readily stick a body part in. Guess he didn’t have to look further than a family photo for a viable business model.

  10. laugh all you want, guys. these are huge in Germany.

  11. He should probably drop everything and try out for Project Runway as soon as possible.

  12. I will not buy a pair of his socks, because I am an admitted sock snob. I wear Smartwool socks almost exclusively. There is almost no better feeling on this earth than pulling on a pair of Smartwool socks for the first time. We are now in a committed relationship.

  13. I still think Rob should have gone with the original name for his sock line: Franklin & Bash.

  14. Rob’s Knobs

  15. In my NPR tote bag:

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