If you grew up anywhere from the time of 1985 until the time of today, Back to the Future is your favorite movie. Right? I think that’s generally how it works. “I really love Sympathy for Mr. Vengeance, and on record I’d have to go with Citizen Kane, but if I’m being honest with myself…it’s definitely Back to the Future.” – Everyone. And along with it being your favorite movie, it features your two favorite movie items that you’ve always wished existed: Hover boards and very unattractive sneakers. Yes? Well, I have some very good news for you, Marty McNERD! About a year ago, Nike patented a design for a shoe with an automatic lacing system — like from the movie, you know — and it looks like they’re putting it to use. After tweeting about “something big coming soon,” Back to the Future producer Frank Marshall tweeted this:

Going to need a lot of hover boards. #BTTF

Hahah. I guess that doesn’t really explain anything. But he also tweeted this video!

That’s right, NERDOS! It looks like Nike is going to be producing Air Mags and your Marty McFly costume will finally be complete. “But I promised my girlfriend I wouldn’t be Marty McFly for another Halloween!” TOUGH! Tell your girlfriend that that is just tough cookies for her because you’re going to be Marty McFly for Halloween for every day after you pay $1600* for these novelty sneakers. “I don’t know. Can I still be staunchly anti nostalgia and staunchly PRO THESE SNEAKERS?” is a crippling debate you will no doubt have with yourself until your brain explodes. Sorry! #urbrainzded. Otherwise, though, congratulations to all of you. I’m sure this is a very exciting day. If only Nike would come out with the blue sparkly tap dance shoes from Buffalo ’66. Then I’D be the nerdo with the perfect Halloween costume that I’d wear always.


*They may not be $1600.
Comments (25)
  1. I heard that Ford is jumping on the bandwagon by re-issuing their 1946 model and filling it with real manure.

  2. Now if they can just figure out a way for the shoes to make themselves instead of the sweatshops?

  3. You know, the problem with being anti-nostalgia is that nostalgia does not equal bad. Sure, I want to zoom a zoom zoom and a boom boom a lot more now than I did back in 1992, but that formula doesn’t apply to everything. Back To The Future was great when I was a baby taco and it is still great now. Ditto those shoes.

    • How much do you think they would cost though? That’s where I kinda sorta have a problem with this type of nostalgia. Will everyone be able to afford them? Like how is seemed in the future? Or can only the cool (rich) kids have them? I guess I’m not thinking fourth-dimensionally.

      • I don’t lnow, I’m sort of terrible with pricing stuff, but when I think of overpriced novelty sneakers, it’s generally because they’re targeting overprivileged kids who will scream until their parents buy them whatever they want. Does that same strategy work for people who are in charge of their own bank accounts? I mean, you’re talking to a guy who once paid $50 for a watch with a “spinna” on it because it seemed hilarious at the time, so I can’t really say for sure.

      • The rumours on the sneaker blogs (I am not making this up) is that they’re going to be going for about a thousand. I also expect they’ll be tres limited edition.

  4. You know, I wrote to Nike and requested that they make real Slick Shoes, like the ones Data had in The Goonies, but they wrote back and said “Slick Shoes! Are you crazy?”

  5. I need to see YouTube user sirlancelot133′s review before I can commit to a purchase

  6. All the other kids with the pumped up kicks you’d better run, better run…

  7. i am buying these and i will not feel even a tiny bit bad about it.

  8. I don’t get it. Do they just flash? We didn’t even see the front of them, just the back. I’m definitely going to need a fuller demonstration than this, Internet!

  9. You must try the hot lunch special!

  10. I’m baffled… WHY didn’t they release these shoes in time for all the 25th anniversary/eric-stoltz hype last year? Is there some kind of amazing technological advance in shoe-ery involved that prohibited them from being able to cash in on the nostalgia when there actually was some buzz around this?

    Sorry, Nike, too little to late. But the music still gets me. Silvestri-for-the-win!

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