The problem with advertising as a general rule is that it is a crude attempt to sell you something you almost certainly don’t need. At this point, even water, which you DO need, has been commodified and turned into a luxury. As information becomes more accessible, and the market becomes more attuned to the marketers, it becomes harder and harder for these advertisers to fool people. Everyone kind of suspects at this point that they’re being sold a bill of goods, and they’re much more vigilant because in the Internet era there is nothing more embarrassing than “being had.” You have to be clever now. You have to be clever as a consumer so that people don’t think you’re a dope, which means you have to be extra clever as an advertiser to trick the dopes who don’t think they’re dopes anymore but who are definitely still dopes. That’s how you get everyone to wear your skinny jeans when regular jeans are more comfortable. That’s how you get everyone to buy more pomegranate-flavored vodka when yesterday plain vodka did the trick. It’s an evolving dance and everyone is working very hard to keep up. But the thing is, the whole thing would be so much simpler if everyone was just more honest with each other. If you have something that I want, tell me. And I’ll buy it. Enough with the rigamarole, Dean Dryper. Be a straight-shooter. Everyone wins.

For example: this is a video of a man wearing a horse mask playing the piano. You either want it or you don’t.

As advertised. (Via ViralVideos.)

Comments (35)
  1. i suppose this is that Animal Collective all the kids are talking about?

  2. But if you want people to read your blog, you have to SELL your posts. You can’t just tell people what you’re posting, you’ve got to make them an offer they can’t refuse.

  3. I’m done commenting for the day. It’s time to go out and buy a Casio keyboard.

  4. How deep is your hoof?

  5. Finally, someone has the guts to confront the issues plaguing reverse centaurs in these modern times.

  6. That was a real half-assed attempt at miming the keyboard while the demo played.

  7. Some people wake up with a horse head in their bed and they think “Yikes. I sure did like that horse. This is just awful.” Then there are those select few who look at that horse head and they think “Opportunity.” It’s not what you have. It’s how you use what you’ve been given. It’s the mark of a confident, powerful man who stands up and says “I will turn this isn’t something good.” It’s that type of man that uses a Casio.

  8. Sometimes a man wearing a horse mask playing the piano is just a man wearing a horse mask playing the piano.

  9. There is just no way he’s wearing pants.

  10. Bobcat Goldthwait approved of this video.

  11. Given the key he was playing in, that horse must be named C-Biscuit.

  12. Hidden due to low comment rating. Click here to see

  13. It would have been better if he would have been playing “Stuck Like Glue.”

  14. I didn’t finish watching the video; is there a “surprise” at the end where he takes off his mask and reveals a Shetland pony mask?

  15. DAMN YOU, PRODUCT PLACEMENT! After watching that video I have an insatiable desire to own that fan in the right-corner of the room. As soon as the follow-up commercial airs revealing the brand and where it can be purchased, I will be compelled against my will to buy it.

  16. ugh, abysmal.

  17. he’s not really playing it.

  18. I wonder if he knows Daniel Radcliffe.

  19. fake and neigh.

  20. Matt Aldapa  |   Posted on Dec 20th, 2011 0

    Wow. Sarah Jessica Parker is a great Pianist.

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