Apparently rolled out this campaign in October, but they seem to be playing the commercials mostly during sports games, so I missed this one until last night, when I rewound and re-played it five times, just trying to understand “Why?”:

Why is the music so sad? Why is she obese? More important: why is she BRITISH? That’s the real kicker when asking WTF about this commercial.

Comments (13)
  1. Fat people ask too many questions.

  2. has anyone seen the one with the vaguely southasian guy attached the to the pregnant woman who asks about bad gas and sex? is it just me or does it look and sound like a brown-faced larry david?

    • yeah, I have. This woman being British is about as weird as the pregnant woman’s nagging questions being a 60 year old indian man. Personally, I think these commercials are just weird all around. It’s Ask’s attempt to be quirky and get noticed.

  3. Naggers/Nagging questions on your mind are fat, annoying and always British.

  4. My nagging question: Why are search engines still trying to beat google?

  5. Chadams  |   Posted on Nov 10th, 2008 +1

    I thought that that was the fat person’s head (instead of the kid’s) from the screencap, I was prepared for a much more bizarre video.

  6. Well, the logic appears to be as many humorous negations as possible: brown instead of white, male instead of female, fat instead of thin, accented instead of uh, non-accented, etc. Of course, that doesn’t excuse making the brown guy or the fat woman the comedic other.

  7. yeah, i still don’t get it.

  8. Sam  |   Posted on Nov 13th, 2008 0

    I’m guessing she’s British because Ask was originally Ask (i.e an English butler) but the obese bit is just odd!

  9. Why would a company like Ask think that the only way to win versus Google is to create nuttier commercials?

  10. I hardly think the weirdest thing about the ad is that she is British. I’d say its the paedo-aspect that is far more worrying but I would say that, being British.
    Let me say, we have enough fat Americans on our TV so I guess it’s just an attempt to even things up a bit.

  11. zech  |   Posted on Mar 3rd, 2009 -1

    Whats that one commercial where the son (i think the son) asks if the milk is still good and the dad tastes it and goes “not for you guys..” haha, i love that one and have searched everywhere but cant find it!

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