Posted on Oct 24th, 2008 by Lindsay Robertson 4 Comments

This viral marketing EPIC FAIL comes to us from Sony Ericsson, who have teamed up with Facebook to attempt to lure users into making “scary” video free advertising for them. The failure begins with the tagline “Spook Your Friends With Our Scary YouTube Video Where Your (Sic) The Star,” and just keeps on going and going and going. How could they possibly have made it more complicated to make your friends say “Heh. Stop spamming me, dude, I’m busy.”:

I do think the inclusion of Adam Smith to the list of celebrity Facebook friends like Brad Pitt and Kira (Sic Again!) Knightley is a nice touch, but the chances that they were throwing in an easter egg for fans of the father of modern economics are as slim as a Sony Ericsson W595 handset. (Via AdRants.)

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Comments (4)
  1. Colin  |   Posted on Oct 24th, 2008

    I got sent something like this the other day. It was a video from a friend where it’s a fake CNN report saying that Obama lost the election because [name vairable] forgot to vote, and it was [name variable]‘s single vote that swung everything in our nation to mccain. It’s stupid, I hope these stop.

    Reply
  2. nora  |   Posted on Oct 24th, 2008

    i would gladly suffer 10 terrible viral “your name here” videos, for the chance to star in my very own high school musical commercial.

    http://sendables.jibjab.com/category/high_school_musical_3#/teaser/202307

    Reply
  3. Jenn  |   Posted on Oct 25th, 2008

    I recognized Adam Smith’s name from my Economics class and LOL’d in my pants.

    Reply

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