The first teaser commercial for E!’s upcoming new reality show, Bridalplasty, is here, and it is a powerful reminder that Bridalplasty is definitely going to be THE WORST. I’m not saying there was any confusion about this, or that anyone was like, “You know, I’ve been thinking about the concept of Bridalplasty, and the general quality of E!’s programming, and I’m starting to believe this is going to be an excellent television show.” No. But now with the new teaser trailer, we get to see the ways in which E! pretends that women’s self-loathing and body-obsession can be turned into comical, competitive farce! If you need a reminder of what Bridalplasty is, here’s the description, from the archives:
Each week, a group of women competes head-to-head in such challenges as writing wedding vows and planning honeymoons. The winner receives the chance to choose a plastic surgery procedure from her “wish list.” She’s given the procedure immediately, and results are shown at the start of the following week’s episode.
One by one, the women are voted out by their competitors and, according to the show’s description, “possibly walking away with nothing and losing [their] chance to be the perfect bride.”
The last bride standing will receive a “dream wedding,” where she will reveal her new appearance to friends, family and the groom. “Viewers will witness his emotional and possibly shocked reaction as they stand at the altar and he lifts her veil to see her for the first time following her extreme plastic surgery,” E! said.
The greatest trick the devil ever pulled was not killing himself when he heard about Bridalplasty. Teaser trailer after the jump!