At first, this promotional video for I.B. Diffusion, the makers of the world’s most imaginatively horrifying sweaters from the ’80s, seems like your typical “Yeah, ha, what a weird time that was” mildly amusing thing. But if you keep watching, it just gets weirder and weirder (and more mesmerizing) to the point where you start to wonder if everyone involved in it was on a mixture of crack and angel dust (get it, because those were big drugs in the ’80s!) Seriously, try it, you’ll like it:

I think this might qualify as the first pre-internet fetish video, like those ones about famous women’s feet. I also think Patrick Bateman killed all those people.

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Comments (10)
  1. that’s chicago. that explains it all…

  2. Kevin  |   Posted on Sep 17th, 2008 +1

    lol, maybe i’m a weirdo, but i liked some of those sweaters, particularly about 1:50
    and i LOLed at the background music for the first minute or so. sounds like a vanilla ice-d version of “every breath you take”, if you get what i mean

  3. caringiscool  |   Posted on Sep 17th, 2008 +1

    i always imagine how embarrassing it must have been filming stuff like this for the models. being instructed to act luxurious and sensual on a sofa, or abstract dance shape-making on pillars.

    yikes, ladies, that’s your job.

    also, not to state the obvious, but WOW those are some fucking monstrous sweaters, accessorized with some monstrous hats and hair and earrings.

  4. jeeezzz… first jan terri and now this.
    i’m leaving chicago for good….

    even though both were probably shot either before I was born or during my infancy…
    I just hate to think I could have done anything to stop this and didn’t

  5. Lawlers everybody, just lawlers.

  6. The first 30 seconds with the lady in the blue hat is EPIC! Not to mention 2:33 with the weird art gallery aerobics class. Seriously, who had the authority to make this video 5:12 long?

  7. Gentlemen, the Nuclear WTF Bomb has been completed and dropped on the internet. May god have mercy on us.

  8. crumb  |   Posted on Sep 18th, 2008 0

    I think the gallery aerobics section of this video is where Mike Myers got the inspiration for Sprockets.

  9. Genevieve  |   Posted on Sep 18th, 2008 0

    I’m speechless. That was like the best thing I ever saw.

  10. I thought it was going to be weird because of the ridiculous sweaters but NO it was weird because of so many other things. The sweaters were the least-weird part of this video.
    My name is I.B. Diffusion and I make people really uncomfortable.

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