Yesterday, the already outstanding Old Spice Body Wash advertising campaign entered a new phase of double outstandingness all the way when the Old Spice Guy, Isaiah Mustafa, recorded a series of funny videos responding directly to YouTube commenters, people on Twitter, Apolo Ohno (?!), and answering questions on Yahoo! Answers. It is just very clever and charming and engaging and well done. Of course, for some of us, this hit a little TOO close to home. I avoided posting about this yesterday, because as clever as this whole thing is, I do not allow small instances of personal flattery to coerce me into providing free advertising for a multi-million dollar corporation. (I am like a one man AdBusters over here.)

But Old Spice Guy responding to Old Spice Guy is just really great. Can I warm you up? How’s the pie? Well played, multi-million dollar corporation. You get what you want, AS USUAL.

 
Comments (47)
  1. These ads are great and I’m running out of my stick of “Axe” deodorant and will need to replace it soon….what…to…buy…

  2. This guy and Zach Anner need to team up to make awesome internet things happen.

    • If Zach Anner and Isaiah Mustafa had a show together it would be so good that Fox would cancel it after 3 seasons due to declining ratings despite having a huge fanbase.

  3. That Gabe video is SO DOUBLE RAINBOW OH MY GOOOOOOOD

  4. I don’t know. No matter how clever and funny and good this campaign is, you are gonna still smell like my grandpa.

    • I upvoted this, thinking it was a joke about Gabe being old, then realized it was a joke about Old Spice smelling like old people. I don’t regret my upvote, just wanted to put that out there.

  5. Yeah, but when will he respond to my youtube comment that his is “gay LOL?” Because he SO is.

  6. Y’all really need to step up your game:

  7. Man, nobody posts my youtube videos where I’m shirtless and in a towel talking about what Gabe wrote. All I get is a cease and desist letter. WELL LOOK AGAIN! THE LETTER IS DIAMONDS!

  8. Old spice guy let me down. Let me explain, I had nothing else to do yesterday and saw this going on, so of course I tried to get a video to be made. This was before everyone else knew about it and such, and he actually responded to me via twitter after about 6 attempts and said he was going to make one.. This was before all the stupid B List celebs and beautiful woman started doing it, ie alyssa milano chick & stupid perez hilton.

    Point of the story: My quest is still on when he does it again, i’ll be waiting @oldspiceguy.

  9. Let’s get a betting ring going. First bet: How long has he been locked in the bathroom. Second bet: How long till he escapes?

  10. Well, this settles it. I’m taking a shower tonight! Thanks for showing me the way, advertising!

  11. old spice guy has a picture of this guy in his wallet:

  12. gabe’s video keeps giving me a 502 server error… oh my god, what does it mean? tell me!

  13. I actually switched to Old Spice deodorant because of the Bruce Campbell commercials a few years ago. That is the only time commercials ever made me switch. Now what? The Isaiah Mustafa campaign is even AWESOMER but I can’t switch to Old Spice again. Should I become a sailor?

  14. The way he stares you down at the end of the video is not only intimidating, but also strangely arousing…


    That key must unlock my heart! You win Old Spice!

  15. “I avoided posting about this yesterday, because as clever as this whole thing is, I do not allow small instances of personal flattery to coerce me into providing free advertising for a multi-million dollar corporation. ”

    I love all things Gabe, but this is overly pretentious Gabe! I would have posted this a thousand times over…

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