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Look, I’m an adult who has been to college (jealous?) who understands the ways in which advertising manipulates human insecurities and/or wish fulfillment in an attempt to convince over-active consumers to spend their money on terrible products they do not need. Moreover, I am not in the market for ANY kind of bodywash because soap will do just fine, thank you very much, and if I was going to subscribe to an Axe-brand lifestyle choice, I would just buy actual Axe-brand products. But these Old Spice ads are (still) so charming!
I’m sure it took Peggy and Harry Crane all weekend to come up with this, but it was totally worth it. Take the afternoon off, boys. (Via TheDailyWhat.)
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I hate Old Spice so much. But I might love these commercials more. Damnable conflicted loyalties, how do they work.
Well at least they’ve gotten away from their “Smell Like a Molesty Uncle” campaign.
I still hated this. I don’t know why, but I really hated this. Maybe because the stupid advertiser just assumed I wanted all of these things out of my man. And also Old Spice stinks.
Holy apple bottom, Batman!
Enhance
WOW.
If Old Spice leaves my balls so small and numb that it won’t even hurt if I jump off a cliff onto a motorcycle, count me out.
Slipping into a tight-ass pair of jeans in the process.
The more I watch the Terry Crews ones, the more they remind me of Brawndo ads, which made me want to drink Brawndo because Brawndo has electrolytes that plants crave not like water from the toilet. The 30 second Zoom one is the best. I want to be a guy lounging inside the underarm of the Terry Crews that lives inside the underarm of another Terry Crews who uses Old Spice and rides on a creepy tiger with strangely human facial features.
“Sure smells good in here.” – me!
I could’ve shot that better. -Sal
E Unibus Pluram : Television and US Fiction?
David Foster Wallace?
Specifically the part where he writes about advertisements using ironic self-awareness as a selling point?
Washing yourself with soap in this day and age is akin to brushing your teeth with your fingers after the toothbrush was invented.
Can you back this up with anything?
- Ben (waiting for an adequate scientific explanation)
I think he means that we all should be washing ourselves with robots now.
Body wash lasts longer than soap, doesn’t get mushy, won’t slip out of your hand in the prison shower, doesn’t leave as much film on your skin, and is ideal if there’s a bunch of people sharing one bathroom.
I buy it for the prize in every bottle.
Um – no, body wash actually goes faster than an equivilant amount of soap. it doesn’t get mushy because it’s liquid fool, BEYOND mushy. leave as much film if not more depending on the brand used and the chemicals used in the body wash. And takes up more room than a single bar of soap (particularly if you buy soap on a roap or it goes into a scrubby bag which hangs up for storage -saving space, drying – preventing the mush, and saves dropping onto the floor thanks to the rope handle.
Body wash also – needs more packaging that fills up landfills because MOST comes in packaging that cannot be recycled, costs more money, contains more chemicals and fragrences than soap, is “anti-bacterial” when it’s unneeded contributiing to the rise of super-bugs and antibiotic resistant strains of bactieria and the killing off of benificial bacteria.
a SINGLE bar of soap can be purchased for under a dollar – and will last for a good month. and as for hygine, all it takes is a quick rinse and its ready to go for the next person. making it much easier to use in large households with one bathroom/shower.
That’s not the only thing Don Draper really nailed
HIYO!
I think Gabe is just upset that Old Spice has been rebranded as a teen xtreme Spike TV brand and can no longer freshen his old curmudgeon pits with it.
There’s still Stetson Gabe!
“Back in my day, it was just called ‘Spice’. AND WE LIKED IT.”
I’m confused – if the guy is the one wearing Old Spice why are the commercials oriented towards women? Are we to assume the girlfriend/wife is the one buying the Old Spice for him? I usually pick out my own brand of deodorant. Weird.
it’s probably partly directed at females who are often the main purchaser in a household, but i think it’s mainly saying “ladies like this guy, you should smell like this guy”
This commercial really appeals to me. I mean, who doesn’t want to be told they’re beautiful in cake form? No one, that’s who!
I think he made the cake and thought “that’s a really beautiful cake”.
I want to do that “swan dive” off such a cliff every single time I go swimming or step into a hot tub. We can land a man on the moon, I should be able to do that, and I’m still waiting on my own personal hoverboard.
Dearest Gabe,
I wanted to take a second to thank you for your kind words about my commercial. I made you a video that will hopefully persuade you just a bit more to make Old Spice your number one man freshener – http://www.youtube.com/watch?v=zyv8J7VZcuw
I hope it finds you well.
Sincerely,
The Guy On The Horse
A celebrity!!!