rourke_burgers

Are you guys excited for Iron Man 2? Do you want to EAT Iron Man 2? From IESB (via Vulture):

Burger King Corporation catapults customers into the thrilling world of “Iron Man 2,” opening in theaters everywhere May 7, with an action-packed national promotion featuring the WHIPLASH WHOPPER(R) sandwich. This limited-time addition to the BK(R) menu captures the sharp edge of the film’s villain, Whiplash, with an intense, red-hot flavor combination featuring a flame-broiled WHOPPER(R) sandwich topped with melted Pepper Jack cheese, crispy red peppers and spicy mayonnaise.

Haha. WE ARE BEING CATAPAULTED INTO THE THRILLING WORLD OF IRON MAN 2 BY EATING A HAMBURGER. If I remember Iron Man 1, it was about the thrilling world of a deeply flawed superhero, but apparently the new movie is about the thrilling world of novelty hamburgers. BOY-OY-OING! (that was the sound of the hamburger catapault catapaulting you). To be fair, when I watched the trailer, I definitely was thinking “spicy mayonnaise” most of the time, so it does make sense.

What a ridiculous, kind of gross tie-in! Also, Iron Man 2 is going to make a gabillion dollars, right? Like, no matter what? What I’m asking is, are there any people who are on the fence about the whole Iron Man 2 thing but are going to definitely be more interested once they taste a delicious Mickey Rourke villain burger? “Is the burger spicy in a way that reflects the character’s cruelty? Well, if he is as mean as this burger is delicious then I will THINK about seeing this movie.” I guess maybe this guy:


“I’ll check my schedule.”

Meanwhile, the Mayor is putting together a city hall task force to look into the health hazards of villain-themed movie-tie in hamburgers:


“I want that report on my desk by FRIES O’CLOCK!”

And we end with a joke about how now Mickey Rourke really is just a broke down piece of meat.

Comments (48)
  1. Looking forward to the eventual “Iron Man 3″ tie-ins to Pick-Up-Stix and Panda Express when our hero fights his Chinese nemeses Mandarin and Fin Fang Foom.

  2. I don’t want my precious pepper jack cheese ever associated with Mickey Rourke. Your too good for him Pep! Go back to quesadillas!

  3. When I eat this burger do I get punched in the face so many times I look like a meth addict?

  4. Wait… who is the KFC Double Down based on again?

  5. they should definitely have called it the WHOPLASH

  6. Mickey Rourke will gladly pay you on Tuesday for a cheeseburger today. Oh wait, today IS Tuesday! D’OH!

    (This line is a reference to the E.C. Segar Popeye strips, you fucking rubes)

  7. Can I use this comment section to make some requests?

    I would like to see a Videogum blog post about that kid who was on drugs or something and his dad filmed him in the backseat on the youtube.

    Also a Videogum blog post on that Ed Begley, Jr. actor of Arrested Development fame living without a toilet. That is surely Videogum territory and could yield some e-chuckles.

  8. Does this officially mark the end of irony? The end of common sense? The end of 2012? Yikes.

  9. I’m surprised they didn’t create a sandwich inspired by the Wrestler.

  10. I’d rather have the Precious Burger.

  11. Based on the Whopper Jr By Onion Rings.

  12. As a current Burger King employee (I know, yuck), I’ll admit that I was initially amused when I found out I would be making sandwiches that are (basically) named after Mickey Rourke. However the novelty wore off after like the third one, and now they’re just really annoying to make, and everyone wants one. Seriously, people can’t get enough Mickey Rourke Burgers. They just love the taste of Mickey Rourke (again, yuck). I feel like I had a point to make when I started this comment, but i guess I lost it. #vaguelyrelevantstoriesgum

  13. Warner Bros. is demanding that Batman fight Egghead instead of the Riddler in the next movie. “Think of the lucrative partnership potential with the United Egg Producers of America (UEP) and the United States Egg Marketers Council (USEM)!” they are saying, eyes a-twinkle with creative fire.

  14. The burger starts off promising and compelling but rapidly devolves into a swollen, incomprehensible mess.

  15. Here’s the secret to how it is made:

  16. Am I the only monster who hated the Iron Man movie?

  17. These might be good.

    I remember really liking the MickeyD’s MOTORCYCLE BOY-GER back in the fall of ’83 when Rumble Fish came out.

    And the In-N-Out CHARLES BURG-KOWSKI, animal style, in the fall of ’87 in honor of Barfly.

    And the Popeyes KRISPY CHICKEN MARV-ESIAN (what?) when Sin City was a blockbuster.

  18. The burger won’t convince anyone to watch the movie, but the movie probably will sell some hamburgers. Just like the first one, with Tony Stark’s “American cheeseburger.”

  19. I can’t speak for anyone else, but I personally can’t wait to wash down this burger with a nice tall, cool glass of Windex on the rocks (because Russia).

  20. I remember being catapulted into the world of “The Notebook” by eating sandwich filled with wood-chips and bland, bland mayonaise.

  21. I think if I ate the WHIPLASH WHOPPER it would immediately make me go Iron Man #2 in my pants.

  22. And a great source of iron.

  23. Who wouldn’t want to eat a Schindler’s List Tie-In burger?

  24. If I bring one of these Mickey Rourke burgers to the viewing of Iron Man 2 on opening night, has someone finally figured out marketing perfection? Like, pretty sure you couldn’t get any better then that in the advertising world.

  25. Why stop with the Whiplash Whopper?
    Where’s the Tony Stark Steakhouse XT?
    Or the War Machine Triple Whopper?
    Or the Black Widow Cheesy Bacon BK Wrapper?
    Or the Pepper Pots Chicken Fries?
    Or the Nick Fury Fries?

    Excuse me, but I need to go use the restroom now.

Leave a Reply

You must be logged in to post, reply to, or rate a comment.