Yiiiiiiiiiikes. OK, so, this is a new advertisement for Nike, it features Tiger Woods in sadface, and the voice of his father, Earl Woods, asking him if he learned anything. P.S. Earl Woods died in 2006.

Look, I think that I am like many Americans in that I DON’T CARE ABOUT TIGER WOODS’S PANTS. As far as I am concerned, he is a multi-million dollar celebrity athlete, and I EXPECT him to be out drumming cocktail waitresses. But, I recognize the discrepancy between his squeaky clean media image and his squeaky gross sexual obsessions, and we do live in America, where the cycle of despair and redemption must constantly be renewed. So a certain amount of “soul searching” (yeah, right) and “rebranding” (more like it) are to be expected. But this? Yuck. Aligning the dissolution of one’s marriage with the world’s most recognizable sportswear brands as a tool for selling more breathable heat-tech tees is one thing (or vice versa, well played, Nike?) is one miserable thing that would be a mistake, but invoking the memory of one’s dead father as a limp-wristed attempt to turn the entire fiasco into a personal growth opportunity? But still in tandem (always in tandem) with the sportswear brand, so that hopefully you can grow together?

A rare miss, every single person involved in every step of envisioning, planning, writing, producing, directing, editing, lighting, sound-mixing, and catering this. Except for Tiger Woods. He seems to have really raised the bar on his misses these days! Congrats?

Comments (74)
  1. I’ve learned that marketers will go to any length necessary to be controversial. You crazy for this one, marketing team.

  2. Poor Tiger Woods looks like he’s going to cry. He needs to take a refreshing swim in his gold coins like Scrooge McDuck.

  3. Here’s the real million barf question: what sort of world are we living in where The National Enquirer is up for a Pulitzer for Investigative Journalism? Last year, that award went to a writer who spoke about retired generals being used as propoganda by the Pentagon for the Iraq War. Now they’re seriously considering giving it to a tabloid that found out about a Senator’s affair?

  4. The only way I could make it through this video without barfing was imagining it was actually Earl’s boner ghost that was talking to him.

    • So THAT’S Why he was running around and bonin down all those skanks…
      He learned it from his daddy*

      *No Joke though, Tiger’s dad was a similar asshole to his mom apparently, and Tiger used to whine and cry about it to his college “girlfriend”

    • initially, when responding to allegations of adultery, tiger’s only comment was “my dad’s boner ghost did it.”

  5. I care about Tiger Woods as much as the next person who doesn’t care about Tiger Woods, BUT the Vanity Fair article is a must read. Like, for instance, he had an affair with a waitress for 18 months and the only thing he ever bought her was a Subway sandwich. AND that Tiger is a 5 dollar footlong, if you know what I mean.

  6. “So Seriously, Son, How did you Bone Down all those Skanks without your wife having so much as a clue?”

  7. you know something is considered important when it is used as the subject of a nike commercial

  8. Its all part of the new marketing push for Nike hallucinogenic sports drinks. They inspire you to be better by reminding you of how much you’ve disappointed your parents with your sexual decisions.

  9. This is just the beginning of a series of advertisements. The next will be Tiger’s father asking Elin if she’s learned anything since beating her husband with a golf club, followed by one where he addresses the audience to ask if we’ve learned anything by ignoring SPOUSAL ABUSE to focus instead on infidelity.

  10. Well, Dad, I learned how to make millions of dollars with a frowny face.

  11. I wanna meet that dad.

  12. Adultery. Just Do it.

  13. In all honesty, this is the only commercial Nike could make. They, along with everyone else on the planet, have spent more than a decade telling how Tiger is some sort of Jesus of sporting; the chosen one or whatever. Now that he is resurrecting his image, it only makes sense that they’d have his father fly down from heaven (b/c he’s god or whatever) and scald his son for getting his dick wet so much. Logic, sense, reason are only a few of the appropriate adjectives I could use to describe this advert.

  14. Considering his penchant for shaming celebrities by invoking their dead parents, I can’t help but suspect Jay Leno was involved in this.

    • ugh, I had become complecent about Jay Leno. thank you for reminding me that he is seriously the worst.

      also i wonder what Tiger’s dad was actually talking about since its been taken out of context.

  15. Advertising is a form of violence and I am lying in a bloody pulp.

  16. After watching this, now I want to attack him with a golf club.

  17. Have we already reached capacity for Wood jokes?

  18. “No, dad. I mean, look at this.”

  19. Wait, I don’t get it. What about Tiger Woods?

  20. This is meme fodder.

  21. i hate so many commercials that i am not even going to watch this one. so little time, so many commercials to hate. right now i really hate this paint commercial where some fabulous city living ladiezzzzzzzz paint their bathroom bright pink. then one girls boyfriend doesnt call her, so she writes on her wall with lipstick! im so mad im going to vandalize my own apartment and ruin my makeup about it! ill never love again and neither will he! then he DOES call, so, you know, whoops. but dont worry, because the stupid pink paint is washable! it will withstand your insane overreactions to things! live your life, girlfriend!

  22. My thoughts upon watching this commercial: “Man, I need to get some Nikes. Maybe then my dead father will speak to me. I mean, we were never that close when he was alive, but if I have the right shoes, maybe his spirit will let me know that he really did love me after all and I can get some closure on these emotional wounds. Or maybe I could get those shoes that can make my butt look nice.”

  23. Couldn’t they have just remade the classic anti-drugs ad?

    Ghost Dad: Where did you learn to pick-up cocktail waitresses, son!

    Tiger: I learned it from you, dad!

    Full Disclosure: I did not watch the commercial.

  24. Needs more magic everywhere in this bitch.

  25. How do you pitch to someone a commercial where they stare contritely into the camera while their dead father chides them? And how does that someone agree to do it? I don’t know if that boardroom conversation would be more awkward or cynical.

  26. What a fucking dick. His dead father, I mean. Tiger Woods deserves the money he received.

  27. Earl Woods is rolling over in his grave right now. In an attempt to get a grab at some of that sweet, sweet Nike money.

  28. tiger, you are grounded for sixty-eight weeks. you can only leave your room to golf and to make nike commercials.

    the next time you screw pancake house ladies, you will not be allowed to make nike commercials at all.

    got that, mr. seriousface?

  29. “I have learned that I can get women despite my froggy face.”

  30. That commercial totally killed any desire I had to spend too much money on athletic shoes today.

  31. Why can’t Nike just leave Tiger alone?

  32. Wasn’t Earl Woods a notorious philanderer? I always pictured Tiger’s dad finding out what happened and then giving highfives all around.

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