A 15-minute vodka advertisement documentary about Jay-Z, following him around as he prepared for his September 11th benefit show at Madison Square Garden, was put on-line today called NY-Z. It’s pretty good. At the very least, it’s nice to look at, and you can barely even tell that it was paid for entirely by Absolut vodka, except for this really weird part at about the two-minute mark when a dude from Absolut vodka is interviewed, and you’re like, uh, and he’s like, “We think that the two best things in the world are our vodka, and Jay-Z.” Sure, Absolut vodka. Whatever. There’s also a weird part with John Mayer where he talks about Twitter and curiosity and that guy should really only open his mouth if guitar sounds are going to come out.

But perhaps the best part of the documentary is that it is on YouTube, and as such, it is available for YouTube’s beta-testing closed captioning service. I think we can all agree that “Empire State of Mind” was one of the jams of the year, but that it would almost certainly be better with the YouTube CC lyrics (see gallery).

Full documentary after the jump.

So Clinton.

Comments (29)
  1. I got 99 problems. One of them is that this video does not have Closed Captioning.

  2. That’s

  3. “We’re better than Jesus!” -Absolut Vodka guy. Somebody call Fox News.

  4. I’m thinking that perhaps John Mayer is actually having us all on. He is doing that thing that Joaquin Phoenix tried to do, but he’s doing it with being a very convincing super-douchbag.

  5. Poor Armandale vodka, Jay Z won’t even use it to promote himself!

  6. They were only captioning the hype man’s lyrics.

  7. Did the auto-captioning feature also replace Alicia Keys inexplicably?

    What the for in the backseat is that all about?

  8. It gets better: Spanish closed captions. If you do speak Spanish, it’s the funniest.

  9. This is totally what they were talking about.

  10. When I was in the closed-captioning game, we used to call that “mad-cappin’.” (nobody has ever said that in the closed-captioning game, and also it’s not a game)

  11. needs more “c’mon son”

  12. i’m glad that this closed captioning has finally brought to light how issues are effective the visit. that is definitely what happened to me.

  13. I love how nobody has watched past like 3 minutes into the thing. What funny captions lie ahead! Some brave soul must wach this very boring thing for very funny captions.

  14. This time I’m not sure the flaws of the closed captioning make much difference. I didn’t really get much more meaning out of H to the izzo, V to the izzay, did any of you?

  15. I was hoping Zach Galifianakis and Tim and Eric were going to come out in wigs at some point…

  16. I love how some of the musical captions actually rhyme, but not the correct rhymes. You crazy for this one, YouTube!

  17. Hah, that was hilarious.

    Youtube CC translation: Half, those hills were aryans.

  18. Absolut vodka sponsored this? Man, the guys at Grey Goose Hova are going to be disappointed.

  19. “I’m communists have the most romantic seven when they”


  20. YouTube CC is the finest poetry of our time.

    (how many times have I posted that picture? only twice)

  21. cc isn’t working for me, i wanna play!

  22. I think we are all a big winners.

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