Zack Snyder announced a contest in April tied to the highly anticipated Watchmen movie he’s adapting from Alan Moore’s graphic novel. The contest called on fans to create fake advertisements for Veidt products. First round winners have been chosen, and finalists have been named whose creations might play in the background during the film. This one is my favorite:

The makers of Axe body spray could learn a lesson from this video. They should cut it out with all the “Axe is like sexual anthrax” bullshit and just have cool dudes acting natural and having a lot of fun looking great (nullus).

You can watch more fake ads here.