Via Defamer, the movie channel Starz is advertising its premiere of I Know Who Killed Me this Saturday (Flag Day desecration!) by skipping the pretension that anyone might enjoy the movie on its merits and focusing squarely on the vibrant Hate-watching demographic:

What’s funny about this, besides the obvious “Oh, screw it!” marketing meeting behind it, is the fact that even in finding negative bad quotes about the movie, they had to resort to the oldest movie marketing trick in the book — random outlets like “efilmcritic.com”. (Though most crappy movie marketers would love to be able to include such heard-of-before sources as Variety and the Daily News.) I haven’t seen IKWKM, but I allowed a friend to verbally spoil it a few weeks ago and was like “Really? No. Really? What?” Spoiler alert: Moviespoiler.com, cut to the chase!