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Oh, look, it’s a new Peta ad starring Twilight‘s own Christian Serrato. It’s very effective, I’m sure, since it combines an interest in the ethical treatment of animals with everyone’s first love of paranormal undead immortal metaphors for sexual awakening. Neat! Besides, everyone knows that vampires are deeply moral creatures, who worry a lot about political statements and making the world a better place. (Huh? Also why am I talking about vampires as if they are not just hilarious make-believe?)

One quick thing, though, WHO WEARS FUR ANYMORE? I mean, I am sure that there are a few 95-year-old widows who claim that their longevity is due to drinking a stiff Gimlet every day at 4:30 and never going outside without their mink, but maybe Peta should start to focus on some of their more convincing issues, like industrialized farming, and the cruelty of America’s meat industry. Especially if they’re going to appeal to children? “For Christmas this year, Sally wants a pair of Robert Pattinson underwear, and floor-length fur coat.” No she doesn’t.

I do love, though, when any advertising campaign, for good or evil, has to skirt around the issue of licensing rights. “What? She just happens to be standing in a very spooky looking mist-filled forest. It could be anything. There’s absolutely no reason to think that this is a deliberate rip-off of Twinight: Blue Moon.” Nailed it. “Nailed what?” (Via HuffingtonPost.)

Comments (36)
  1. Maybe i’m missing the point here, but hanging out naked in a forest will scratch your shit up.
    I’d rather wear fur than receive serious abrasions across most of my soft lustrous skin. That what my Twilight knockoff-poster would say.
    Going fur-less is a luxury for the indoors. And those with clothing not made of fur.

    • more than skin abrasions, which are very serious, is the risk of bugs flying around your naughty bits or landing on them. i feel like this is an oft overlooked menace that is REAL and needs to be talked about. when you pee in the woods, or just lean seductively against a tree while you are walking around naked because why wouldn’t that be a thing you’re doing, bugs could land on you. ANYWHERE.

    • I love there’s no animals in the picture….cuz they’re all dead…cuz I’m wearing them.

  2. My Christmas list includes a full length werewolf jacket, but then again, I am the Cruella DeVille of the Twilight universe.

  3. Hidden due to low comment rating. Click here to see

  4. I must admit that I don’t get the anti-fur ads. I personally do not wear fur, but I am guessing that the women (and men) who do wear fur are aware that it is an unpopular choice, and just don’t care. I am sure they are too busy burning their $50s to make room for their $100s to pay attention to Peta!

  5. So Christian Serratos hates Furries? My life has crumbled in one fell swoop.

  6. Sssssh! Don’t mention the whole fur isn’t really wore anymore thing. I have a good thing going at Perverts Engaged in Tricking Actresses.

  7. I assume the werewolves were too busy for this particular campaign then?

  8. Basically, you are all missing the point of PETA, whose overarching philanthropic goal, as far as I can tell from their posters, is to offer would-be porn actresses the opportunity to bare ass for a good cause. Or at least for a cause.

    PETA is the worst. They are so the worst that they practically turn people against animal welfare causes in protest of their absurd and frequently misogynistic political crusades.

  9. Basically, you are all missing the point of PETA, whose overarching philanthropic goal, as far as I can tell from their posters, is to offer would-be porn actresses the opportunity to bare ass for a good cause. Or at least for a cause.

    PETA is the worst. They are so the worst that they practically turn people against animal welfare causes in protest of their absurd and frequently misogynistic political crusades.

  10. Incidentally, no werewolves were harmed in the making of Twilight. However, werewolves suffer needlessly on massive werewolf processing plants on huge agri-business complexes in the mid-west. Just so you and I might enjoy really strong glues and adhesives, and so cattle might have some gamey sustanance.

    • I was raised on werewolf grits and I’ll die on werewolf grits. Nothing you can do will stop me from grinding whole werewolves to a pulp and mixing the resulting gummy meat paste into my hominy breakfast porridge. NOTHING, I tell you!

    • What? NONE? Spoiler much?

      I was promised this was a werewolf snuff film! Just for that, I will never see this movie.

  11. I think people do “inadvertently” wear furs, not so much full on mink scarves but boots and coats that are lined with them without realizing. So, the ads do make some sense and raise awareness to a degree. It helps including a ridiculously hot naked woman and targeting the impressionable Twilight audience to get the point across. A naked woman high-fiving celery or :( in a meat locker might not have the same effect. So, boo furs! My shoes are leather.

  12. I can’t wait for PETA’s campaign to convince people not to buy the jewel-encrusted eggs of endangered birds. It’s those little every day things we can all do to make a difference.

  13. How does PETA feel about vegetarian vampires? Only eating animals? Isn’t that a little counter intuitive?

  14. You can tell it’s Twilight related because of the font.

  15. So I did some sleuthing and discovered this girl is not even 20 years old. Fuck you peta. You just messed with a young impressionable girl for no clear reason.

  16. not only that, but she’s not even a vampire or a werewolf.

  17. This has been the source of many protests!


    Advocacy Group Decries PETA’s Inhumane Treatment Of Women

    Also…. how serious can your political campaign be when you photoshop your models that much?

  18. You can’t spell PETA without T & A.

  19. ehhhhhhh i’d probably rather wear fur than go naked. i’m in the windy city, and that wind’ll whip right through you. fur would actually probably be a wise choice.

  20. Actually fur is still a profitable business. Peta is ridiculous and this specific “get hot chicks who often wear leather shoes &c. to pose nude” anti-fur campaign is fucking obnoxious, but lots of people still wear fur, and animals raised for fur live horrible lives before being tortured to death. It’s revolting. Unfortunately I don’t see how naked ladies are supposed to turn other ladies off of wearing it. Like Rachel Zoe even wants to see the human body.

  21. Recently posted on the Sartorialist, a young girl wearing a fox stole, head and all. Ick. In the words of Roger Sterling, “I don’t know whose eyes to look at.”
    Still, it’s definitely not commonplace and I agree that there are probably bigger issues they could be tackling.

  22. So by setting this poster in a very Twilight-like forest, are they suggesting that killing people, or (if you’re a “moral vampire”) animals for their blood is ok, as long as you don’t wear fur? If you’re drinking an animal’s blood, wouldn’t it be a waste to NOT use the fur for something?
    I do realise that vampires aren’t real, by the way.

  23. Damn it. Not even 10 am and now I really want a gimlet.

  24. She looks hot (and I’m 20 so she’s not too young for me), but when I google image searched her, I felt icky because it looks like she used to be a teen/pre-teen star.

  25. Blood splatters all over an anti-fur poster. That makes sense?

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